Stop motion animation on fingernails

Kia's ad agency made this clever (and time-consuming) stop-motion animation using 900 cels painted onto artificial fingernails and then captured on a model's hand. The animation is very fun, especially if you turn off the sound and avoid the awful accompanying music.

Picanto nail art animation (Full version) (via Neatorama)

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MORE: ad • animation • automotiveanimation • video • youtube

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celestialcereal

really? i like the music…
- http://twitter.com/gordonjcp gordonjcp
  
  Yeah, I liked the music too. Oh well, it would be boring if we all liked the same things.
Hiroaki

That’s cute for sure, but it seems like such a waste of time and resources. Couldn’t they have accomplished the same end result more cheaply with two sets of bright green fingernails, a little CGI, and some video editing software to create the stop-motion stutter? I respect craft for craft’s sake, but the end result here just doesn’t seem different enough from the output of a computer process to have been worth the trouble.
http://www.kmoser.com kmoser

Hmm, I count only about 250 “cels”. Maybe this video doesn’t show them all? In any case, clever idea but they really should have done this in postproduction.
http://www.facebook.com/jdedge James Edge

pretty certain this has been done in post actually… don’t believe everything you see.
Angryjim

Totally shopped. pixels etc.
http://www.facebook.com/people/George-Schiefer/43101683 George Schiefer

Figures it would be Korean, with it having some random k-pop song and unnecessarily tedious animation (remember Korea does the tweening for most 2d animation)
- penguinchris
  
  Of course, Kia is a Korean company, so…
Cowicide

I like the music sort of in the beginning ok…. until it kept going on and then the lyrics made me disappointed and a little sick to my stomach and I had to turn it off.
http://thebeatdown.disqus.com Franklin

yeah, all that work for no motion-controlled camera? shot with what seems like a cellphone? seems like they played up the “rough artsy stop motion” so much that it’s probably all been done in post.
Brian Tuley

I’m with James. It looks like special effects to me. It could be done, but I think much of this is trick illusion. DSP!
Angryjim

as you can see from these 2 stills I put together as an animated gif, there are some shennanigans going on.
http://angryjim.com/storage/shennanigans.gif
- Antinous / Moderator
  
  Comments with attached images or videos are held for moderation.
- Ambiguity
  
  Pretty damning…
http://www.facebook.com/josh.forbes1 Josh Forbes

looks fake.
Syn -

looks like post, specially when i dont see anything while they draw to keep the drawings within registry. nice idea though. Damn i hate commercials.
yupgiboy

LOL, I ended up watching this while DETROIT ROCK CITY played on the stereo.
Ambiguity

A little off-topic, but:

The animation is very fun, especially if you turn off the sound and avoid the awful accompanying music.

I always surf the net (and watch videos) with the sound turned off — 100% of the time. If something needs it, I turn the sound on. In other words, I have a default deny policy, as opposed to a default allow.

Maybe I’m just really picky, but this protocol have saved me from aesthetic tragedy more times than I can count, and I don’t really miss out on much very often.
nehpetsE

Warning up front, when content is going to be a commercial, pleez.
astanhope

Nothing wrong with that music!