It's always fun to discover something you should have already known about. Ken Reid's illustrations are new to me. I don't know anything about him, side from the information I picked up on this website. He was born in Manchester England in 1919 and died in 1987. His comic strip and comic book work reminds me of Basil Wolverton's drawings of super ugly monsters in absurd situations.
I haven't had a chance to do an exhaustive search of his work online, but my favorite so far are his World Wide Weirdies illustrations, which have fantastically detailed drawings of bizarre creatures in the margins. Some early issues of Mad magazine, Humbug, and Weirdo also had these kinds of margin drawings. It's a great effect!
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Mark Frauenfelder is the founder of Boing Boing and the editor-in-chief of MAKE and Cool Tools. Twitter: @frauenfelder. His new book is Maker Dad: Lunch Box Guitars, Antigravity Jars, and 22 Other Incredibly Cool Father-Daughter DIY Projects