Last night, a PR person contacted me and said to expect a mysterious "puzzle piece" to arrive the next morning. I steepled my fingers, squeezed in my monocle, and warned her that it was unlikely that we'd participate in a marketing thing like that.
It arrived anyway. It turned out, however, to be a gigantic 3D-printed robot head. My heart softened just a little at this, not least because of the irony embodied by how thoroughly FedEx had managed to destroy it, despite the enormous padded box it came in. It's amazing how good FedEx is at destroying packages. Protip: don't send organs via FedEx, even if it's just a hobby.
It turns out that the puzzle is part of a code, and a bunch of tech blogs all have to punch theirs in at the website for a new Droid cellular handset. This will unlock something. "Something" presumably being "an ad", right? So I found the code and punched it in, just to be a good sport. But it didn't work. Their flash site just said "Verifying Code" and never did. At this, I said oh well!, then got on with my day.
So now, of course, all the other sites have done their bit and Boing Boing is being harangued on Twitter by Droid fans to get with the program. Sneaky, intelligent PR here. But this makes it interesting! What should I do? Let's vote:
1) Just punch it in! Also, your pious avoidance of naming the advertiser is vaguely irritating, because you've posted it anyway and we're just going to go and look it up now. I have eight credit cards.
2) Post a picture of the code with a rival manufacturer's logo concealing a couple of digits, leaving a few hundred possible combinations to try.
2B) and dont post it until 1 minute remains on the 'deadline' countdown at the puzzle website.
3) Screw 'em.
THE CHOICE IS YOURS!
UPDATE: 11:45 a.m. - I am informed by PR that they have triggered our code entry without any further action from us.
♫ I HAD A FEELING/
I HAD A FEELING ONCE/
UNTIL SOMEONE TOOK IT AWAY/
UNTIL SOMEONE TOOK IT AWAY (OH YEAH) ♭
















Boston Molasses Disaster: In Boston’s North End, near the city’s financial district and working class Italian neighborhoods, there stood a molasses tank owned by the Purity Distilling Company. Built in 1915, the vat was capable of holding some 2.5 million gallons; however, by 1919, locals were complaining that it was leaking, and on the afternoon of January 15, it exploded. Flying metal knocked out the supports of nearby elevated train tracks and a 15-foot-high wave of molasses crashed through the streets at some 35 miles per hour, knocking down and enveloping people in its path. Parts of Boston were standing in two to three feet of molasses and the disaster left 21 dead and 150 injured.
JC Penny was called out for selling this t-shirt, emblazoned with the words "I'm too pretty to do homework so my brother has to do it for me." What a positive, empowering message for girls aged 7-16, apparently the target market for this design. The Village Voice reports that JC Penny has quickly pulled the shirt and issued a statement, saying in part "We agree that the "Too pretty" t-shirt does not deliver an appropriate message, and we have immediately discontinued its sale." Good for them. I wonder if they calculated what impact, if any, the PR hit and this decision are having on their revenue. Probably not. After all, math class is

In Seattle, Marlow Harris and JoDavid curated a rather curious and delightful Paint-by-Number art exhibition for the 2011 Bumbershoot Arts Festival. More than 40 artists altered vintage (and completed) paint-by-number paintings for the show. Bill Blair painted massive paint-by-number backdrops and wrote stories for vintage paint-by-numbers while Ryan Feddersen installed a table tableau decorated with hand-cast wax crayons of fruit, vegetables, and meats. Above, "Father and Son" by Troy Gua. At left, Chris Crites -- whose work we've previously