If you change the box to make it more appealing, what's inside the box will change too

Quote of note from Futurismic's Paul Raven, writing on Makers and Breakers: "If there’s any lesson to be taken from punk, grunge, rave and any other subcultural scene that went mainstream, it’s this: the aesthetic is not just a veneer. If you start changing the box to make it more appealing to more people, then what’s inside the box will start to change as well, because otherwise you’ll start getting a lot of returns; simple market forces."