In this anti-cable TV campaign from the early 1970, theater operators agitate against the prospect of competition in their customers' own living rooms. The strategy: present its own prime product—movies for mature audiences—as something no-one would want to see at home. Brilliant!
"Monsters do have their place. In the zoo. In nightmares. In the deep. In your favorite horror movies. But not in your living troom, on your TV! Don't let pay TV be the monster in your living room. Pay TV and cable TV companies are seeking the right to charge you for the very programs that you now get free. If you want to stop pay TV and save free television ,sign the petition in the lobby of this theater. Let your lawmakers know how you feel in the fight against pay TV and cable TV."