Unusual ad for baby monitor

Panasonic has an eye on your parental dollar in this ad for a baby monitor, posted today by Ads of the World. The creative director was Daniel Corrêa.


  1. The eye is sufficiently bloodshot, but doesn’t have enough crusty mucus to belong to an exhausted parent.

    1. As someone whose new baby will emerge from his wife in 5 weeks or so, I laughed at this, then cried a bit, then laughed again.  I think I’ll go and lie down for a bit now.

      1. Don’t take a moment of sleep for granted… mine came exactly five weeks early. (Two, at the same time.)

  2. Usual dilemma for an ad creative: do I want to create an ad that will, y’know, sell more of the product, or do I want to create something eye-catching that my narrow circle of peers will coo over?

  3. That’s a dangerous choking hazard. Responsible parents always cut human eyeballs into small pieces before feeding them to young children.

  4. I remember an ad in a computer magazine from the 1980’s for a desktop database query system that had a similar image, of a man’s face with an eyeball in it.  It still gives me bad dreams.

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