Clive Thompson has a great rumination on a missing piece of the Internet toolsuite: a mapper that watches your browsing and tells you how you found interesting stuff. This is a great example of a technology that would make a wonderful local add-on to your browser, but would be creepy and invasive if offered as a centralized server. That is, it'd be great to know this stuff yourself, and great to have the option to share it with others, but it would be pretty icky to think that some remote, behavioral-ad-analytics-driven entity was using it to build a dossier on your Internet use.
But later on, it’s damn hard to recall precisely how A led to E. You could look at your web history, but it’s an imprecise tool. If you happened to have a lot of tabs open and were multitasking — checking a bit of web mail, poking around intermittently on Wikipedia — then the chronological structure of a web “history” doesn’t work. That’s because there’ll be lots of noise: You’ll also have visited sites G, M, R, L, and Y while doing your A to E march, and those will get inserted inside the chronology. (Your history will look like A-G-B-M-R-C-D-L-Y-E.) Worse, often it’s not until days or weeks after I’ve found a site that I’ll wonder precisely how I found it … at which point the forensic trail in a web history is awfully old, if not deleted.
“How did you find my site?” and Vanevar Bush’s memex
But hey: Why does this matter? Apart from pecuniary interest, why would anyone care about the process by which you found a cool site?
Because there’s a ton of interesting cognitive value in knowing the pathway.
If you’re reading this blog, you are probably least part nerd, which means you’ve likely read (or have heard of) Vanevar Bush’s 1945 essay for the Atlantic Monthly, “As We May Think”. Bush’s essay has become famous amongst digital folks because of how eerily he predicted the emergence of a hyperlinked Internet. “As We May Think” is, at heart, a complaint about information overload (in 1945!) and a suggestion of how to solve it: By building better tools for sorting, saving, and navigating stuff. Bush envisioned a “memex”, a desk-like tool at which you’d sit, reading over zillions of documents stored via microfilm. You could also write your own notes and reflections (which would saved in microfilm format too, photographed automatically via a forehead-mounted webcam “a little larger than a walnut”.
Writing in MIT Tech Review, Talking Heads frontman David Byrne points out the secret and, in retrospect, obvious driving force behind tech: it reduces the often awkward and unreliable process of dealing with people, so you can buy music without asking friends for recommendations, take a cab without talking to a dispatcher, buy your groceries […]
Most people don’t look at any news, or at one news site; using social media a lot (even without the intention of looking for news) means that sometimes you’ll end up clicking a news link — so heavy social media users, on average, are consuming a wider media diet than those who do not use […]
In 2012, Google introduced Certificate Transparency, an internet-wide tripwire system designed to catch cryptographic “certificate authorities” who abused their position to produce counterfeit credentials that would allow criminals, governments and police to spy on and tamper with secure internet connections.
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Guaranteeing your privacy online goes way beyond checking the “Do Not Track” option in your browser’s settings. To ensure that your internet activity is totally hidden from Internet Service Providers, advertisers, and other prying eyes, take a look at Windscribe’s VPN protection. It usually costs $7.50 per month, but you can get a 3-year subscription […]
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