[Video Link] BusinessWeek asked me to write my "Story About Steve." I never met Steve, but I had a story to tell. Here it is.
In May 2002 I got a call from my friend Alberta who asked if I'd like to be in an Apple TV commercial. Alberta had a friend who was an art director at Apple, and he needed people in Los Angeles who'd switched from a Windows machine to a Mac. That was me.
The next day, I got calls from Apple and Chiat/Day, and they e-mailed me a thick stack of forms to sign. Most of them swearing me to secrecy.
The day after that, I drove 15 minutes to a soundstage in Hollywood. At least 100 people from Apple and Chiat/Day were on the set. Errol Morris, the director, was hiding inside a white tent on the far end of the warehouse-like soundstage. I could hear his voice booming through an amplifier. Someone on the set told me he was using his invention called the Interrotron to interview the switchers. "Just wait until you see how it works," she said.
My taping was scheduled for 12 p.m. I was a little early, so I grabbed a bagel from craft services and looked for a place to sit. All the chairs on the set were occupied, but not by people. The Chiat/ Day workers had set their laptops and backpacks on all the chairs with hand-drawn signs that said "DON'T TOUCH." I asked a young woman in a smart gray outfit where I could sit. "Someplace outside," she said.
In this 1981 Nightline interview Ted Koppel asks 26 year old Steve Jobs “There is a sense that many of us have who really don’t understand how computers work, or what they do for us or to us, that we are becoming controlled by the computers. Any danger of that happening?” Jobs said: “Well, as […]
The biopic, starring Michael Fassbender as Steve Jobs, is getting good writeups: “brilliant, when not breaking your heart,” is Time Out’s summation of both man and movie. An early dissent, from Rex Reed, is equally unsurprising to anyone who has followed the narratives of Jobs: ” Cold, obnoxious, neurotic, selfish, indifferent toward everything but his […]
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