This year's Core77 Design Awards trophy is a mold. The winners also get a supply of crayons to melt for casting.
This year we invited New York design team Rich Brilliant Willing to create the first trophy. Their approach was to design an artifact that could be employed in the creation of multiples, honoring the kind of group effort that designers and their clients engage in every day.
As RBW tells it:
“We were inspired by a ‘mold’ as an image and symbol of manufacturing and design. In our discussions with Core77, we came to realize that an inherent pitfall of the iconic trophy is that it is shared by a group, yet not literally divisible among that group. We wondered if an award could, in some way, recognize the various contributors, beyond symbolic meaning alone. Our solution for the inaugural Core77 Design Awards Trophy has a functional value: winning teams can create ingots from the trophy, and provide these cast facsimiles to their collaborators, clients and staff.”
Motorola Prototyping Services manufactured the final artifact, and eager to try out the molds ourselves, we heated up the Core77 oven and made crayon castings in our signature color. The results were so nice that we decided to include a supply of crayons with each trophy so winners can cast their own.
We’d be so appreciative if you’d share this with your readers. colleagues, and followers.
Stay tuned for announcements about next year: 2012 opens for entry in January and we’ll bring you news about the line-up in the coming weeks.
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