By David Pescovitz at 12:50 pm Tuesday, Nov 1
Opening today at NYC's Cooper Union is Pharma, a new exhibition about graphic design and the pharmaceutical industry.
The Herb Lubalin Study Center at The Cooper Union examines the influence and impact of graphic design on the pharmaceutical industry in PHARMA, a new exhibit featuring original and rarely seen works by luminaries including Andy Warhol, Lester Beall, Will Burtin and Herb Lubalin. PHARMA's exploration begins with the avant grade promotionals of the 1940's, when a market need emerged to promote "miracle" drugs, such as Penicillin, to the medical industry. In a compelling and thought provoking way, PHARMA presents the relationship graphic design has had with the pharmaceutical industry ranging from the federal government's increased regulations to new marketing tactics where the everyday consumer, not the doctor, is considered the target audience.
PHARMA (Cooper Union, thanks Heather Sparks!)
"Design for drugs in NYC" (Eye blog)
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