Introducing the MacBook HP

From HP:

HP today introduced its first business Ultrabook™, which features a thin and light design, strong security options and a responsive solid state hard drive for the ultimate mobile experience. The HP Folio13 also delivers up to 9 hours of battery life, the highest performance available among Ultrabook devices currently on the market. ... Measuring less than 18 millimeters thin and using an ultraslim 13.3-inch diagonal HD BrightView display, the HP Folio13 weighs just 3.3 pounds. It combines the cool industrial design found on consumer products with the security and usability business users demand. Powered by the latest Intel® Core™ processors, the HP Folio13 also includes Intel Rapid Start Technology, which helps save time by getting users systems up and running fast.

Come on, PC manufacturers. I can't quite believe just how much of a knockoff this is. I didn't give Sony enough credit: at least it always does its own thing.

Compare this clone to something beautiful and unique that HP released a couple of years ago:

I'm not praising Apple here. I prefer how the HP Voodoo Envy looks. HP bought Voodoo to make exactly this sort of computer, but it's just not interested in refining its own designs enough for them to be competitive. Instead, it's reduced itself to the most superficial imitation, in the evident belief that this is the only hope it has to grab some share of the $1000 lightweight laptop market.