Comments on: EXCLUSIVE: photos of BofA's new #OWS-themed ad campaign

By: Norma Armon

Norma Armon — Tue, 22 Nov 2011 16:50:00 +0000

As in all “corporate” communications attempting to reach the non-English speaking public, the Spanish is gobblydegook – why can’t even the 99ers CARE about professionally translating? We have the translator brigades working on the documents produced by #OWS – the activists who put this clever prank together can appeal to them for help -

By: mitlorak

mitlorak — Sun, 20 Nov 2011 07:44:00 +0000

BofA’s logotype is Franklin Gothic Condensed. Hats off to whoever pulled this prank for knowing their 20th Century sans serif typography. The kerning is a bit loose after the cap “T” in “Together”, but otherwise it’s all, shall we say, right on the money.

BofA’s serif face may have gotten re-dubbed “Higher Standard” by some branding huckster, but the serif type (the letters with little feet, y’all) used on the ATMs is by all appearances ITC Century Book. At any rate, the link to the design standards above is for Web usage, and not signage or print.

To quote Roger Black: World Domination Through Typography!

By: Emo Pinata

Emo Pinata — Sat, 19 Nov 2011 23:43:00 +0000

What’s sad is that I totally can see Bank of America being this dumb.

By: Richard Schneider

Richard Schneider — Sat, 19 Nov 2011 18:35:00 +0000

Oh, let it be true! So I can yell, “Hey, shithead! We’re not ‘together’ any more!”

By: pianeon

pianeon — Sat, 19 Nov 2011 16:50:00 +0000

It wouldn’t be that surprising if it were real. Who talks about being green more than oil companies?

http://www.youtube.com/watch?v=S6PlpiZs90g

By: LightningRose

LightningRose — Sat, 19 Nov 2011 16:35:00 +0000

In my day, people just torched BofA’s.

http://www.youtube.com/watch?v=VRICFUJlH-U

By: zebbart

zebbart — Sat, 19 Nov 2011 15:22:00 +0000

A car dealership in Brookville, PA has a radio ad saying “Here in Brookville we don’t have time to camp in the street because we’re too busy working at our jobs, or looking for them. But you can come down here and occupy a new Ford…” Seriously.

By: AirPillo

AirPillo — Sat, 19 Nov 2011 15:15:00 +0000

I’m holding you responsible for the coffee spit-take that caused. (*Pushes like button*)

By: Andrew Liebchen

Andrew Liebchen — Sat, 19 Nov 2011 13:19:00 +0000

CBS had a radio ad telling us to “occupy our couch” and watch their insipid TV shows. That was no fake.

By: Wagner James Au

Wagner James Au — Sat, 19 Nov 2011 11:24:00 +0000

What sucks is, you go into the Mission district Bank of America, and the whole place is staffed by hard working Latino-Americans from blue collar/immigrant backgrounds who worked hard to get into this lowest rung of the white collar professional class, and who will be the first folks to get cut if the bank starts feeling the pinch. Just something to keep in mind.

By: Drew_Gehringer

Drew_Gehringer — Sat, 19 Nov 2011 10:40:00 +0000

That’s the point. these aren’t real BofA slogans, they’re joke ones someone stuck on their windows when no-one was looking

By: Emo Pinata

Emo Pinata — Sat, 19 Nov 2011 10:05:00 +0000

How did Bank of America write a whole slew of pro 1% slogans and then think they could claim it was for the 99%?

It’s so insulting to say “together we are 100%” or “1% at a time”. Fuck that noise.

By: Mike Newell

Mike Newell — Sat, 19 Nov 2011 07:22:00 +0000

i walked past a dude in the mission the other day who was openly spraying a wall at 9PM infront of people. It seems like street art is generally accepted in the mission. Even if its against the law.

By: Cowicide

Cowicide — Sat, 19 Nov 2011 06:40:00 +0000

You first. [cow nudges cratermoon with stick]

Anyway, this BofA stuff is a much better job than when I had 7-11 endorsing the impeachment of Bush while he was in office. I did it quickly and put it on crooked as hell, plus no one would believe 7-11 was saying that anyway. Surprisingly it stayed on that door for a pretty long time.

I’ve learned much today on what to do in the future if I was to do such a thing again which I wouldn’t because it’s wrong.

http://www.flickr.com/photos/49403380@N00/241150103/in/photostream/lightbox/

By: Cowicide

Cowicide — Sat, 19 Nov 2011 06:28:00 +0000

Building a better America, 1% at a time.

Oh man, I would probably actually get aroused if I saw that while walking by a BofA or Well’s Fargo. Hilarious (and sadly true at same time).

By: Erin W

Erin W — Sat, 19 Nov 2011 05:52:00 +0000

Real or hoax, it took some brass ones either way.

By: DataShade

DataShade — Sat, 19 Nov 2011 05:01:00 +0000

From _Nazi Punks Fuck Off_ comes the line:
“You’d trash a bank if you had real balls.”
I hear and obey, Lord Jello!

By: Rob Butler

Rob Butler — Sat, 19 Nov 2011 03:58:00 +0000

BofA probably did it to distract everybody while they apply to trademark the term “99%” so they can sue anybody that uses it for royalties in a RIAA bullshititarian kind of way.

By: Carl Herbert

Carl Herbert — Sat, 19 Nov 2011 03:46:00 +0000

Oh, man… This is awesome.

By: FrakSnark

FrakSnark — Sat, 19 Nov 2011 03:32:00 +0000

The 1% needs our production, some subversive next level shit. “Can you hear us now” was on to something.

By: Robert Baruch

Robert Baruch — Sat, 19 Nov 2011 03:15:00 +0000

There’s a local one here in Maryland. S&M Paving. “We’ll meet or beat any estimate.”

By: semiotix

semiotix — Sat, 19 Nov 2011 02:50:00 +0000

Actually, it would be pretty goddamn clever of BofA to use that for real. After all, the OWS people can’t possibly hate them any more, and the mushy middle might be amused.

Not that I think they’ll be clever.

By: Hussien Salama

Hussien Salama — Sat, 19 Nov 2011 02:46:00 +0000

I swear, I was convinced, I think it was the Spanish that did it for me. Bravo, and like many of you, if this wasn’t a joke, I was about to raise a bit of hell, and I consider myself non-affiliated with either side.

By: wayne Johnson

wayne Johnson — Sat, 19 Nov 2011 02:43:00 +0000

The Bank of America is one of the banks that make up the Federal Reserve Bank. It must be put OUT OF BUSINESS! People MUST understand that there is NO way to EVER pay back the interest that we Americans are paying when our Government buys money, at interest, from this institution.

Remember this: The Federal Reserve Bank is NOT Federally owned. If all the monet floating within our system is only the principle amount purchased from the Federal Reserve Bank, then from WHERE does the money come to pay back the interest?

It does NOT exist!

Meaning?

Eventually, the Federal Reserve Bank WILL own every piece of property in this country and every other country in which it operates.

IT MUST BE SHUT DOWN!

By: ChurchTucker

ChurchTucker — Sat, 19 Nov 2011 01:47:00 +0000

Damn, the font is no longer available from that link. Anyone else have it handy?

By: cratermoon

cratermoon — Sat, 19 Nov 2011 01:36:00 +0000

Next time: http://www.etchworld.com/ecom-catshow/Glass+Etching+Supplies.html

By: n3m6

n3m6 — Sat, 19 Nov 2011 01:15:00 +0000

probably done by BoA themselves, through a skunkworks team

By: Mari Lwyd

Mari Lwyd — Sat, 19 Nov 2011 01:13:00 +0000

I have no idea who shot these, where it happened, or who did it. – Xeni Jardin

mmhmm, suuuuuure and Mark totally doesn’t have a vinyl cutting machine.

By: mr_subjunctive

mr_subjunctive — Sat, 19 Nov 2011 01:07:00 +0000

how many corporate slogans do you know that are this stupid?

All of them?

By: Nicole Aptekar

Nicole Aptekar — Sat, 19 Nov 2011 01:06:00 +0000

I’d say most of theirs, honestly. Mini Savings Maximum Reward? What the hell does that even mean?