Marilyn sez, "University of Guelph student Christopher Charles worked on a project with scientists in Cambodia three summers ago. They were trying to persuade women in poor villages to put chunks of iron in their cooking pots in order to lower the risk of anemia, but the women weren't interested. Then Charles hit upon the idea of fashioning the iron into the shape of a local fish the villagers considered lucky."
It was an enticing challenge in a country where iron deficiency is so rampant, 60 per cent of women face premature labour, hemorrhaging during childbirth and poor brain development among their babies...
The people they worked with — “the poorest of the poor” — can’t afford red meat or pricey iron pills, and the women won’t switch to iron cooking pots because they find them heavy and costly. Yet a small chunk of iron could release life-saving iron into the water and food. But what shape would the women be willing to place in their cooking pots?
“We knew some random piece of ugly metal wouldn’t work . . . so we had to come up with an attractive idea,” he said. “It became a challenge in social marketing.”
Canadian’s lucky iron fish saves lives in Cambodia
(Image: Kenneth Ingram)
Eliza writes, “A researcher from Lehigh University has invented a light-based pacemaker for fruit flies, and says a human version is ‘not impossible.’ The pacemaker relies on the new technique of ‘optogenetics,’ in which light-sensitive proteins are inserted into certain cells, allowing those cells to be activated by pulses of light. Here, the proteins were […]
San Francisco recently doubled the number of walls it was coating with hydrophobic paint, which is supposed to deter wall-pissing by making the urine spray back all over the pee-er.
“A sneezing monkey, a walking fish and a jewel-like snake are just some of a biological treasure trove of over 200 new species discovered in the Eastern Himalayas in recent years,” reports the World Wildlife Foundation today.
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