Marilyn sez, "University of Guelph student Christopher Charles worked on a project with scientists in Cambodia three summers ago. They were trying to persuade women in poor villages to put chunks of iron in their cooking pots in order to lower the risk of anemia, but the women weren't interested. Then Charles hit upon the idea of fashioning the iron into the shape of a local fish the villagers considered lucky."
It was an enticing challenge in a country where iron deficiency is so rampant, 60 per cent of women face premature labour, hemorrhaging during childbirth and poor brain development among their babies...
The people they worked with — “the poorest of the poor” — can’t afford red meat or pricey iron pills, and the women won’t switch to iron cooking pots because they find them heavy and costly. Yet a small chunk of iron could release life-saving iron into the water and food. But what shape would the women be willing to place in their cooking pots?
“We knew some random piece of ugly metal wouldn’t work . . . so we had to come up with an attractive idea,” he said. “It became a challenge in social marketing.”
Canadian’s lucky iron fish saves lives in Cambodia
(Image: Kenneth Ingram)
Writing in Slate, Cathy “Weapons of Math Destruction” O’Neill, a skeptical data-scientist, describes the ways that Big Data intersects with ethical considerations.
Our pals at surreal clothiers Imaginary Foundation bring us this fine enamel pin emblazoned with an essential insight of the ages, captured by a simple Venn diagram. Just $10!
In his weekly address, President Barack Obama this week pledged $4 billion in federal funding for computer science education in schools throughout the nation.
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Real engineers build things. Super cool engineers build things with their hands and fingers, like our engineering forefathers did. No idea where to even begin to do that? This step by step Arduino course is now 92% off and is going to get you up and running, from zero to hero, in no time. So […]