Aquarius Records t-shirt: "New Wave music is our specialty"

Wp-Content Uploads 2011 11 Cat Aqnewwavetshirt-1

My favorite local independent record store, aQuarius Records in San Francisco, has just reissued this excellent t-shirt design from the late 1970s! For the new run, they embellished the classic graphic with a slogan from an old advertisement for their shop from that same era: "New Wave music is our specialty." Indeed it is, even to this day. I stopped in this afternoon to order mine because I want to be as cool as Dee Dee Ramone, above. It's also available in gray. aQuarius Records t-shirt

David Pescovitz is Boing Boing's co-editor/managing partner. He's also a research director at Institute for the Future. On Instagram, he's @pesco.

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bibulb

THAT SLOGAN IS RELEVANT TO MY INTERESTS.

(I suspect that I’m probably interpreting it through a slightly different lens than they intended, but still – RELEVANT.)
Mister44

“With new wave hairdos I want girls”
hypersomniac

I want to go to there.
http://imcravingpresidency.tumblr.com/ SedanChair

Dear God.

It’s the Golden Fleece of All Hipsters.
Dimmer

Quick question: which bands (or singers) would you consider “New Wave”? A hearty smack on the back of the head for anyone suggesting Blondie.
- http://repeaterband.com skeletoncityrepeater
  
  Blondie is a good example of a new wave band, pop-punk with organs and synth. That’s new wave music.
- bikewrecked
  
  I’m confused. You have the confidence to say Blondie is not new wave, but not the confidence to know what bands are new wave?
  http://www.allmusic.com/explore/style/new-wave-d381
benjamin bennett

That’s Joey Ramone, not Deedee
- freshacconci
  
  There’s two guys in the picture.
http://artdonovan.typepad.com Art

Guaranteed they have some really great music there!
jeligula

Joey is drinking a Michelob.
Brian Roberts

Asymmetrical haircut and neon sunglasses not included.
wygit

Thank you for posting this. I’m once again indulging my t-shirt habit.
victorvictorian

now the only thing needed is for Rooky Ricardo on Haight and Fillmore to get t-shirts
http://pulse.yahoo.com/_NC2KTHI5IRCCE6MNME7KVTTEBA yonish

Aquarius refused to sell Crime’s records after they put Hitler on a flyer. Some punk store.
- David Pescovitz
  
  Just to add some context, that was in 1977, the punk scene was rather divided on the issue, and Aquarius has changed hands at least twice since then.
  
  http://en.wikipedia.org/wiki/Crime_(band)#Controversy