Giant plastic log cabin ad, 1960


I imagine these things must have been incredibly flimsy, but the ad design itself was rock solid — looking at this thing for five minutes this morning had me trying to figure out where I could install a log cabin in our flat. Also: holy gendered ad copy, Batgirl.

Size Approx. 3 ft. high—9 ft. square, 23cubic ft. inside. Endless hours of play run. Big: enough for 2-3 kids to 'Live' in this cabin of their very own. Constructed of specially treated, safe… flameproof and waterproof DuPont Polyethelene. Use year round, indoors or outdoors. No tools needed, nothing to assemble. Sets up in a jiffy, folds compactly for easy storage. Walls and door are realistically imprinted in authentic brown split-log design. Peaked roof is in contrasting color. In a youngster's imagination it quickly becomes a RANCH HOUSE… FARMHOUSE… PLAY-HOUSE or A LIFE-SIZE DOLL HOUSE FOR GIRLS. A Bunkhouse — Jail house —Sheriff's Office—Secret Clubhouse for Boys. This King-size cabin is our greatest bargain in years. A comparable $3.98 value now only $1.00. This sale price is made possible by your buying directly from factory. We are the largest mfrs. and Distrs. of playhouses in the U.S. Over 260,000 satisfied customers. They make wonderful gifts. Buy several. Add 25c each house, postage and handling charges. Sorry, no C.O.D.'s. Special Offer: 5 for $4.00. GUARANTEE: Try without risk or obligation for ten days. Let the kids play in and enjoy it. If they are not delighted return for immediate refund.

FRONTIER CABIN