Motorola "House of the Future" ads from the 1960s, painted by Charles Schridde

Vintage Ads group participant write_light has posted a fantastic gallery of Charles Schridde Motorola "House of the Future" ads, along with some interesting background on the series:

The artist who painted these gems is Charles Schridde (who just passed in May of this year).  These ads and other vintage television ads can be had (at Amazon for an astonishing low price of 30¢, not a typo) in the book Window to the Future: The Golden Age of Television... by Steve Kosareff.   Further ad paintings by Schridde are HERE and HERE at

CONTEST ENTRY: Motorola's House of The Future


  1. Thanks, for the tip, Cory!

    I ordered the book for 99 cents from Amazon. Don’t spend your 2 cent commission all at once.

    I wish there were large format versions of the paintings to frame and display around my geek toys.

  2. The steps look like the underside of Fallingwater where there is a stairway that descends from the house to a natural pool under the house. There is a lot of re-imagined Fallingwater in these ads.

  3. The thing that always strikes me about that particular style of “here’s how we’ll live in the Future” advertising is how much empty space and green scenery surrounds the houses. Rarely do we see the neighbors.

    1. Don’t be ridiculous, global warming took care of that. That’s just holo-snow outside, rendered for purely nostalgic purposes. Or maybe ash from the nuclear holocaust.

    1. > Everyone in the future always wore lycra bodysuits.

      That was before they realized that the future would be corpulent.

  4. The second ad features a house that looks heavily inspired by the so-called Vandamm House from the Hitchcock film North by Northwest, which, sadly, was not a real house (which I didn’t realize until looking for a photo of it just now, because it looks real in the film) – which was meant to look like a Frank Lloyd Wright house. In the film it’s supposedly atop Mt. Rushmore, like the one in the ad is atop a hill.

  5. Oh my god.  His daughter was one of my best friends in junior high school.  I didn’t even know he painted. I used to check my dad’s car magazines to see if the cover credits had his name, and often they did!

  6. Clearly in the future we will all be slaves to Giants who will buy our loyalty to crappy electronics.

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