My friend Bob Knetgzer is an amazingly talented toy designer. (He writes the Toy Inventor's Notebook column in every issue of MAKE, too!)
I run into a lot of 20-somethings that fondly remember the TYCO Doctor Dreadful toy line from when it was first out in 1995-97 when they were little. I have a big file of really cute and funny letters that kids sent in to Doctor Dreadful back then with their own gross food recipes. They are just hilarious to read! It would be cool to reconnect with those 1st generation fans today!
The DrD character in the original ads was wonderfully played by John Kassir, who was also the TV version of the Cryptkeeper . The first ads won a bunch of advertising industry awards:
It sold over $100MM worldwide and kicked off a trend of "gross food" and candy.
That was then -- this is now:
For this re-launch we worked with the designers at Spinmaster of Canada (the makers of those cool miniature RC helicopters and of Zoobles, those mini balls that pop open to transform into oddly cute animals).
Given today's kid's exposure to Twilight, zombies, and all the amped-up monstery elements of current pop culture, we tried to make Doctor Dreadful even edgier than before. There's a wide assortment of different "looks gross--tastes great!" candy-making toys.
What better item to put in your holiday shopping cart than a "looks gross --tastes great!" Doctor Dreadful food-making toy!
Coming after improvements to Firefox and continued unease at Google’s life-pervading insight, this image is outperforming the ███████ ████ Virality Control Group today (via). It got me thinking about all the promises that were made. Here’s the earliest article in Google News to contain “Big browser” in its headline, published by Time Magazine on Nov. […]
The WiFi232 is a traditional old-timey old-schooley Hayes-compatible 300-115200 baud modem, no wider than its own parallel DB25 port. Automatically responds with a customizable busy message when already in a call. The killer app seems to be using it to get internet onto ancient retro portables like the TRS-80 Model 102, but it’s been put […]
Most tech-media takes on the iPhone’s 10th anniversary are bland and self-congratulatory, but I like Tom Warren’s at The Verge. He laments how Apple’s pocket computer killed his inner nerd. As a youngster, he’d be constantly tearing down and building computers, even in the sweltering heat of summer. But now… …All of that tinkering and […]
Web content creators who don’t have a solid SEO strategy should take note of Webtexttool. It’s a service that pulls in anonymous data from their entire user base to offer crowdsourced guidance that increases your search page ranks. By analyzing prior user successes, it helps you better gauge how your posts will perform at a […]
Just because English has become the common global tongue doesn’t mean it’s the easiest language to write—even for native speakers. If you’re looking to improve your written communication skills, especially on your smartphone, take a look at Ginger Page.Ginger is a cross-platform app that offers corrections for phrasing as well as grammar. It’s powered by […]
The current web development landscape is rife with buzzwords and technology that gets abandoned almost as soon as it’s made. If you’ve never written a line of code before, it can be hard to figure out what’s coming, what’s here to stay, or how to get ahead.This Beginner Web Development Bundle is a great place […]