My friend Bob Knetgzer is an amazingly talented toy designer. (He writes the Toy Inventor's Notebook column in every issue of MAKE, too!)
I run into a lot of 20-somethings that fondly remember the TYCO Doctor Dreadful toy line from when it was first out in 1995-97 when they were little. I have a big file of really cute and funny letters that kids sent in to Doctor Dreadful back then with their own gross food recipes. They are just hilarious to read! It would be cool to reconnect with those 1st generation fans today!
The DrD character in the original ads was wonderfully played by John Kassir, who was also the TV version of the Cryptkeeper . The first ads won a bunch of advertising industry awards:
It sold over $100MM worldwide and kicked off a trend of "gross food" and candy.
That was then -- this is now:
For this re-launch we worked with the designers at Spinmaster of Canada (the makers of those cool miniature RC helicopters and of Zoobles, those mini balls that pop open to transform into oddly cute animals).
Given today's kid's exposure to Twilight, zombies, and all the amped-up monstery elements of current pop culture, we tried to make Doctor Dreadful even edgier than before. There's a wide assortment of different "looks gross--tastes great!" candy-making toys.
What better item to put in your holiday shopping cart than a "looks gross --tastes great!" Doctor Dreadful food-making toy!
It’s the end of an era, sort of: Fraunhofer IIS, the developers of the MP3 audio compression format, announced that they are ceasing their licensing program. In a blog post, spokesman Matthias Rose says that it’s had a good 20-year run and is obsolete. But it’s also true that the decoding patents expired last year, […]
Freddy deBoer writes that he’s been telling the same joke for years about Silicon Valley’s only product, which might be universalized as “At last, a way to verb with nouns on the internet!” But the social-media techopoly is stable, now, and so the venture capitalists have moved on to the three terrible trends that will […]
Alex Wood is an addict but won’t give up his smartphone. But he has five strategies for limiting its control over him: “I used to wake up tired. My body would ache and my head felt sore, like waking up with a hangover. Finally, I took control, like attending an AA class for addicts, I […]
While some people still maintain that everything in Apple’s walled garden “just works” and is immune to the rampant malware of the Windows world, the reality is different. The Mac’s growing market share has made it a much more viable target for malicious actors, and its built-in tools aren’t always enough to fix things. Drive […]
Boasting an IPX6 waterproof rating, the Trakk Bullet Ultra Compact Waterproof Bluetooth Speaker resists dust and heavy rainfall. It’s currently available in the Boing Boing Store.The Trakk Bullet offers the same wireless convenience as other portable speakers, but few are built as tough as this one. Its utilitarian construction is designed to be a totally low-maintenance […]
The Ticwatch 2 Active Smartwatch is a simpler take on an active wearable that raised over $2m dollars on Kickstarter and is currently offered in the Boing Boing Store.Somewhere in between the single-day battery life and platform-specificity of the Apple Watch and Android Wear devices, there exists the Ticwatch. Instead of trying to shoehorn another […]