My friend Bob Knetgzer is an amazingly talented toy designer. (He writes the Toy Inventor's Notebook column in every issue of MAKE, too!)
I run into a lot of 20-somethings that fondly remember the TYCO Doctor Dreadful toy line from when it was first out in 1995-97 when they were little. I have a big file of really cute and funny letters that kids sent in to Doctor Dreadful back then with their own gross food recipes. They are just hilarious to read! It would be cool to reconnect with those 1st generation fans today!
The DrD character in the original ads was wonderfully played by John Kassir, who was also the TV version of the Cryptkeeper . The first ads won a bunch of advertising industry awards:
It sold over $100MM worldwide and kicked off a trend of "gross food" and candy.
That was then -- this is now:
For this re-launch we worked with the designers at Spinmaster of Canada (the makers of those cool miniature RC helicopters and of Zoobles, those mini balls that pop open to transform into oddly cute animals).
Given today's kid's exposure to Twilight, zombies, and all the amped-up monstery elements of current pop culture, we tried to make Doctor Dreadful even edgier than before. There's a wide assortment of different "looks gross--tastes great!" candy-making toys.
What better item to put in your holiday shopping cart than a "looks gross --tastes great!" Doctor Dreadful food-making toy!
Alex Wood is an addict but won’t give up his smartphone. But he has five strategies for limiting its control over him: “I used to wake up tired. My body would ache and my head felt sore, like waking up with a hangover. Finally, I took control, like attending an AA class for addicts, I […]
We just got the Sport model of the EPIKGO hoverboard at my office. Besides being terribly chic, it’s apparently bulletproof.
Ok, it’s not just solar powered. It’s also an anti-theft, waterproof marvel that keeps my phone’s power bar from ever getting into the red.Sure the idea seems obvious now – tuck a gigantic solar powered battery pack into an exposed slot and turn the wearer into a walking energy harvester. Simple maybe, but I didn’t […]
Yeah, Bluetooth audio is pretty common these days, so why should you care about these earbuds? Look how happy that woman up above looks. She’s got FRESHeBUDS in. Boom. There’s your reason. She’s also at the beach and it appears to be a very nice day.But for the sake of promotion, wireless earbuds are fast becoming the […]
“Gets stuff done,” is a good way to be described by anybody. Especially by coworkers or bosses. Because whether you’re in finance or a children’s librarian, stuff needs to get done. But how do you make sure stuff gets done? You definitely can’t do all the stuff yourself, unless your company/organization/government office consists entirely of you. And […]
Even the most expensive pair of hi-fi headphones can’t match the feeling of bass rumbling through your body at a live show. That’s why music aficionados designed The Basslet, an accessory that reproduces that sensation from your wrist. Does it make your whole body shake with deep subs? Not really, because that would be terrifying, but […]