Body-shaming douche ad, 1932


This 1932 douche ad does some Astaire-grade hoofing around the idea that "your vagina smells bad and you should be ashamed of it," dancing right up to the phrase without ever uttering it. It's a perfect satanic miracle of gendered body-shaming.

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Cory Doctorow

Jun 1, Sydney Vivid
Jul 14, London EFF Speakeasy
Jun 18, Dublin Internet Freedom
Context (essays)
With a Little Help (short stories)
For the Win (YA novel)
Makers (adult novel)

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