"Nobody's immune to breast cancer. When we talk about breast cancer, there's no women or superwomen. Everybody has to do the self-examination monthly. Fight with us against the enemy and, when in doubt, talk with your doctor."
A public health campaign for breast cancer awareness in the African country of Mozambique, created by ad firm DDB for Associação da Luta Contra o Cancer. Here are the ads: Wonder Woman, Storm, Hulk, Catwoman. From Ads of the World, and more at Copyranter.
There is some controversy in the medical world about the value of breast self-exams. Even if it's not the best way to detect cancer (mammography or thermography can "see" more than your hand, and many if not most lumps that can be felt are benign), I think more awareness and more data is generally a good thing. Even for superheroes.
As an aside, the ads are fun but I'm gonna guess that the creative team on this one was all-male, and possibly the same team that did this previous VERY NSFW campaign for the same organization in Mozambique. Ever notice how public health ads about testicular cancer and prostate cancer don't tend to feature fondle-y sexualized close-ups of those parts?
Researchers at UC Riverside and Centro de Investigación Científica y de Educación Superior de Ensenada have published a paper describing their ongoing success in setting a “transparent nanocrystalline yttria-stabilized-zirconia” into patients’ skulls, which reveal the patients’ brains so that the patients’ brains can be zapped with therapeutic lasers.
Approximately 350,000 people in the US are diagnosed with gonorrhea each year. According to the CDC, it may soon be untreatable. Currently, the sexually-transmitted disease, not-so-fondly known as The Clap or The Drip, is treated with two antibiotics, azithromycin and ceftriaxone. Data is currently showing a rise in gonorrhea samples that are resistant to those […]
Pete from Doctors Without Borders writes, “Medecins Sans Frontieres/Doctors Without Borders have today launched MapSwipe, an app that enables anyone with a smartphone to map the most vulnerable communities in the world. Geo-data is vital for aid agencies responding to emergencies such as disease outbreaks and natural disasters and MapSwipe now gives everybody the ability […]
Much of what goes into creating an amazing photo happens in the digital darkroom. Here’s your chance to master all things photo editing: the Ultimate Adobe Photo Editing Bundle, now available in the Boing Boing Store for just $29.99.Across 8 courses and over 41 hours of intensive instruction, you’ll learn the fundamentals of Adobe’s suite of photo […]
3D printers are hot, but they’re also pricey. While the prospect of cranking out everything we can dream up is enticing, cost is often one factor that keeps us from jumping onto the 3D printing train.Now, thanks to M3D, that doesn’t have to be the case. You can now get its flagship 3D printer–plus four reels of filaments–for just […]
It’s no secret that technology is changing the way we all work—but it’s also transforming the way we play. The games of today look nothing like those of 10 or even 20 years ago: these days it’s all about mobile and 3D. And now you can learn to design 3D mobile games with the Intro to Unity 3D Game […]