"Nobody's immune to breast cancer. When we talk about breast cancer, there's no women or superwomen. Everybody has to do the self-examination monthly. Fight with us against the enemy and, when in doubt, talk with your doctor."
A public health campaign for breast cancer awareness in the African country of Mozambique, created by ad firm DDB for Associação da Luta Contra o Cancer. Here are the ads: Wonder Woman, Storm, Hulk, Catwoman. From Ads of the World, and more at Copyranter.
There is some controversy in the medical world about the value of breast self-exams. Even if it's not the best way to detect cancer (mammography or thermography can "see" more than your hand, and many if not most lumps that can be felt are benign), I think more awareness and more data is generally a good thing. Even for superheroes.
As an aside, the ads are fun but I'm gonna guess that the creative team on this one was all-male, and possibly the same team that did this previous VERY NSFW campaign for the same organization in Mozambique. Ever notice how public health ads about testicular cancer and prostate cancer don't tend to feature fondle-y sexualized close-ups of those parts?
The graphene temporary tattoo seen here is the thinnest epidermal electronic device ever and according to the University of Texas at Austin researchers who developed it, the device can take some medical measurements as accurately as bulky wearable sensors like EKG monitors. From IEEE Spectrum: Graphene’s conformity to the skin might be what enables the […]
In a 24-hour period, America experienced: its next president giving a press-conference in which paid shills applauded or booed as suited his needs; its next president wielding a binder of blank pages as a prop, declaring it to be his “conflict of interest plan”; its next president setting out a way to launder bribes through […]
A paper from a group of Kings College London researchers documents an unexpected and welcome side effect from an experimental anti-Alzheimer’s drug called Tideglusib: test subjects experienced a regeneration of dentin, the bony part of teeth that sits between the pulp and the enamel.
You know as well as I that writing complex, long-long form text requires significant organization. You’re probably also well aware that Word just isn’t up to the task. That’s why I’m a huge fan of Scrivener, the software suite used by best-selling authors and technical writers alike.Scrivener is much more than another digital typewriter. With a […]
Looking to upgrade your weekend? Here are three randomly awesome products on my mind this week.#3 FRESHeBUDS Pro Magnetic Bluetooth EarbudsAs more and more phones and gadgets switch to Bluetooth-only compatibility, you’ll need to get Bluetooth headphones like the rest of us. I’ve been super impressed with these affordable magnetic headphones. Pull the magnetic earbuds apart to auto-connect […]
Traditional folding wallets are designed for paper bills—but these days, carrying cash is rarely a necessity. More often than not, I don’t carry cash at all. This Bogui Clik Wallet is the best answer I’ve found for avoiding the hassle of those tight-fitting credit card pockets.This attractive, minimalist wallet features a protective lip, so my cards don’t […]