The small city of Juzcar in southern Spain was painted blue as a film location for The Smurfs movie. Sony Pictures offered to repaint all the homes but the residents voted yesterday to stay blue. From The Independent:
Ever since the pueblo was converted into the set of Smurftown for Sony's hit, it has been cashing in on its new-found celebrity status. Previously, about 300 tourists a year would pass through Juzcar. In the past six months, an estimated 80,000 followers of "Los Pitufos", as the Smurfs are known in Spanish, have made the trek to the remote village high in Malaga's sierras.
The village has eagerly embraced its new role, holding events such as a Smurf moonlight fun run, Smurf painting competitions and permanently running Smurf trade fairs. There are even Smurf-themed weddings to keep fans of the squeaky little blue folk coming.
However, the biggest draw for Smurfophiles is surely Juzcar's 175 buildings, uniformly repainted light blue from traditional white for the filming. Even the church and gravestones were transformed, with 4,000 litres of blue paint applied to one of Spain's famous 1,500 "pueblos blancos".
"Spanish village happy to be left feeling blue by Smurfs"
I asked Amy Parness, the co-founder of Sparkle Labs, maker of fantastic educational electronics kits, to write a Medium post about gender and the business of being a maker business person. Her terrific essay calls out the problems with “pink girly engineering kits.” From Medium:
Zero UI is the new term for “invisible interfaces”—what happens in the future when all the clicking and tapping and typing is history: “If you look at the history of computing, starting with the jacquard loom in 1801, humans have always had to interact with machines in a really abstract, complex way.” [Fast Company]
CEO Dick Costolo will resign, to be replaced in the interim by Jack Dorsey
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