Novel way to apply lipstick

Every Friday, artist Mitch O'Connell runs a T.G.I.F. post featuring an image from his massive collection of vintage ephemera. This time, it's an old lipstick add, in which a woman is practicing her lipstick applying skills with no hands and closed eyes. The author of the 1974 book, Subliminal Seduction, which I loved reading as a kid, should have included this image in his book. Maybe it wasn't subliminal enough.

Mark Frauenfelder is the founder of Boing Boing and the editor-in-chief of MAKE and Cool Tools. Twitter: @frauenfelder. Come and hear Mark speak at the ALA conference in Chicago on July 1.

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humansaretheproblem

I don’t get it.
- Mark_Frauenfelder
  
  Don’t worry — your subconscious does.
Drabula

the heartbreak of lipstick sniffing
ChicagoD

So, are the red chips all around the bottom evidence that she has already . . . ahem . . . completed her lipstick application? Ironically, she does not seem to have smeared her lipstick at all. I’ll just stop now.
Quiche de Resistance

In the uncropped version there’s a hand on the back of her head.
Mister44

The red things at the bottom are gems – rubies. The lipstick is right at home with those bright, precious gems – just like the ad says.

I guess if you want to take a “Beevis and Butthead” outlook on life that anything cylindrical is phallic, then this ad makes it look like shes is going to engage in oral sex. (huh huh huh he said phallic)

http://1.bp.blogspot.com/-M0q7HuSXiws/Twb4ip0CcuI/AAAAAAAAHU8/uLMZoSvmbnM/s1600/tgiflipstick.jpg
- Sean Mangan
  
  You don’t think that’s exactly what they were going for?!
  - Mister44
    
    Sometimes a cigar is just a cigar.
    - brianary
      
      I wonder if Mrs44 would agree? ;)
    - ChicagoD
      
      That’s true, but not here.
- brianary
  
  It’s not the lipstick, it’s the super-awkward position of the face.
brianary

I’ve never been able to look at the Camel logo the same since I read that book in high school. The clams seemed like quite a stretch, though.
snagglepuss

Rick Santorum doesn’t get it.
chgoliz

The datedness of this ad is apparent: it used to be considered normal for a woman to keep her eyes closed during sexual activity. Ah, yes, the “good old days” when women closed their eyes because they didn’t enjoy it, they were just doing their duty. We may get back there again soon, starting in a year or so.
- http://stephenrice.eu Stephen Rice
  
  When exactly were these days?
http://openid.anonymity.com/lsjn2y Anonymous

I can play “Heart and Soul” on the piano…
- noah django
  
  ＼（★´−｀）人（´▽｀★）／
  
  i can tape all of your buns together
http://www.youtube.com/user/PipLagenta Pip_R_Lagenta

I read Subliminal Seduction when I was 15 years old in the mid ’70′s. (I had seen the author interviewed by Tom Snyder on the Tomorrow Show.) I read the two sequels as they came out, as well. But years later, I had an epiphany regarding the Subliminal Seduction thesis. I was riding the city bus to University one rainy day. I looked at the rain drops on the window glass. I noticed how little effort I had to put in to see the word “sex” written by the rain drops sitting on the bus window. I realized that something else was going on. Pattern recognition is an important skill in humans, but not a fool proof one.
- Ito Kagehisa
  
  If it wasn’t taking advantage of pre-existing circuitry, it wouldn’t be subliminal, it’d be overt.
  
  In the 1970s I took a class in “TV production”. The Medium is the Massage and Subliminal Seduction were assigned reading. I am totally not kidding. We were taught that subliminal pandering might or might not work, the science being still inconclusive and controversial, but we were required to use it as though it worked because that’s what producers and advertisers wanted and expected to see.
parrotboy

Looks like she is about to apply the lipstick to her nostrils.
ccouvillion

*ad
futnuh

The word “lipstick”, owing to the visual similarity, is an apt (and somewhat gross) term for an engorged dog penis. Just saying.
http://pulse.yahoo.com/_QN6WUG7WMBDAGUPFVSJ6HJAS2A Darth

I too loved “Subliminal Seduction”! Very eye-opening.

My friends and I had a “The Exorcist” viewing party around ’82 in which we freeze-framed all of the numerous freaky subliminals in it.
Mike Jackson

“Thank God It’s Fellatio”?
http://blog.modernmechanix.com/ Charles Shopsin

By ”massive collection of vintage ephemera”, do you just mean “the internet”?
http://blog.modernmechanix.com/2009/02/04/tangee-presents-bright-n-clear/
- http://blog.modernmechanix.com/ Charles Shopsin
  
  That sounded way bitchier than I intended and sounded like it was aimed at Mark. I realize it’s almost impossible to know where an image came from when you link to it.
  
  I see unattributed images from my site all over the internet and it never really bugs me, but I do get a bit miffed when people add their own watermark to them. Especially when they have a whole blog full of unsourced images.