Microsoft's "Signature" PCs come without pre-installed crapware.
Many new PCs come filled with lots of trialware and sample software that slows your computer down—removing all that is a pain, so we do it for you! Every PC the Microsoft Store sells is put on a software diet and performance is tuned to run the best it can. We call this process Microsoft Signature
This is a positive move, but it's sad that laptops without performance-wrecking advertising trash are now a distinct product category with its own marketing campaign. I hope you like stickers! Meanwhile, Linux and OS X are right where they always were: crapware-free at no extra cost.