Video: OK Go's "Needing/Getting"

Discuss

48 Responses to “Video: OK Go's "Needing/Getting"”

  1. Ray Alderman says:

    That was awesome, but is it a bad thing that I’m now looking forward to the copycat fan videos even more?  

  2. Sean Mangan says:

    These guys obviously have a blast doing what they do. That’s fun to watch, even with the annoying advertising.

  3. waetherman says:

    This might be the first time where the song is better than the video. I really enjoy both their music and their creative videos but this came across a little phony and like a car commercial to me, what with the engine and road noises and drifting around and such.

    • guanto says:

      I keep thinking that maybe there’s a cleaned-up and edited version (without artificially added “car sounds”) that actually sounds decent.

      Well, hoping anyway.

      • Warren_Terra says:

        The sound quality is suspect and the legality not even that, but there is a non-automotive version on Youtube

        This youtube link also leads to a number of live performances, with different audio problems. It seems to me (as a non-musician, a mere casual listener) that something about the percussion (cymbals) really isn’t working in any of the instrumental versions, and needs at the least to be taken down in the mix.

  4. magneticwheels says:

    jesus. what are these guys going to do for their tenth video? they’re trapped in an endless game of oneupsmanship with themselves. by 2050 they’ll be detonating the moons of saturn just to get our attention….

  5. Damon Law says:

    They seem to have cut the scene where they jumped the shark.

  6. Sean Peter says:

    What an appalling waste of pianos and guitars. And pickle drums. 

  7. Chrs says:

    Reminds me a bit of the sponsored artwork of the patronage era.  You’re painting a portrait of your sponsor, though it is often serious art.  I enjoy it in this case, largely because it would have been impossible without some sponsorship.  This is a massive undertaking, turned out damn well.  I do hope they simplify a bit for the next one, though.

  8. Parker Mason says:

    What does BoingBoing have against Chevy? They created a cool enough video to be posted here. At least give them credit!

    • Agreed. The phrase “the maker of that particular car” is just childish. These videos cost a ton of money to produce. OkGo was able to get a car company to bankroll their video without sacrificing their artistic integrity. Good for them. Chevy, to their credit, didn’t stick their logo on every surface either. 

    • lecti says:

      What any red-blooded american should have against GM.  And the video is definitely not the best from Ok Go, GM or not.

  9. MollyMaguire says:

    Well, I’m clearly a useless consumer because I didn’t even notice the make of the car.

  10. jimmykinkade says:

    should’ve been done with baseball bats and mailboxes. 

  11. stumo says:

    Obviously wasn’t done as one take (there’s no camera fixed to the front of the car in the external scenes, but there has to be one for some of the shots looking back at the front of the car).

    Still impressive. I like what OK Go do, I just wish I liked their music a bit more…

    • matthewfabb says:

      Not just all one take, but 4 days of filming, after 4 months of preparing according to the text on the YouTube site. Also apparently one of the biggest problems they ran into is the various rods sticking out of the car would break off and need to be replaced.

      Incredibly awesome and amazed that they manage to keep coming out with such amazing videos. They seem to be video artists who happen to be in a band together.

  12. Chicago_SC says:

    How much of m̶y̶ our tax dollars paid for that ad?

  13. nixiebunny says:

    Chevy’s getting into the stunt world in order to sell cars. My friend Greg filmed a commercial of a Sonic being pushed out of an airplane for them.  I would rather see them do that with a trashed 1959 Caddy, though.

  14. Bookburn says:

    That was an epic and awesome car commercial.  But just a mediocre music video.

  15. vattenpipa says:

     Not in one take And the sound was heavily edited as well. I have a hard time thinking that they’ve would have been able to isolate the different sounds from the motor/tires/gravelly road to make it sound that comprehensible.
    Also, didn’t see any amps for the guitars. Maybe they had linked a lot of wireless ones to a common hub, but again, when he swerves Into the guitars, the sound of the doesn’t change. And the vocal harmonies sounded edited.
    My guess: this was either entirely pre-recorded, or, mixed together with bits of what they got from making the video.
    It does not detract from the fact that the video was very cool though.

  16. Richard Dagenais says:

    This video was entertaining until I read this comment thread.

  17. obeyken says:

    Professional musicians on closed track. Do not attempt.

  18. RuthlessRuben says:

    I’m going to confess straight up that I like parts of that version better than the album version. The refrain (where they’re gunning through that “tunnel” in the video) just seem to sound better with the raw, “Stomp-esque” quality of those improvised instruments.

    Also, I like to hear pickle and mason jars suffer. Serves them right for never opening smoothly.

    • penguinchris says:

       I’m not particularly familiar with how this sounds otherwise (I did click on a link to the album version in someone’s comment upthread) but I can say with authority that I did like the way this sounded. It was well-produced and the way the sounds worked (even if not entirely “real” as recorded live) was really nice. Could have done with a bit less car noise, but even that added to it for the most part.

  19. Sebastian Wiers says:

    Sounds a lot like a non-punk version of Einstruzende Nuebauten (who themselves seem to have turned to low key jazz).  
    http://www.neubauten.org/  

  20. Pixelpump says:

    Well at least they literally didn’t jump any sharks… sigh.

  21. Ryan Holmes says:

    Wow, what a bunch of malcontents! It’s an amazing clip, regardless of how good the music is. The effort these guys go to to produce something that’s outside the box is really inspiring and I hope they always push themselves to keep going.

    • CH says:

      Amen to that!

      It was fun to watch and they had put some amazing work into it. I liked it! Their music style is generally not my cup of tea, but I don’t care, I _love_ their videos! They are fun, they make me smile, and I always push the “play” button with great anticipation. Can’t really say that for all the other music videos that are just… more of the same packaged in a nice wrapping paper.

    • Snig says:

       Let the malcontent play.  He’ll click through a few times to find things to gripe about.  The earworm will burrow in his brain without his noticing.  And one day, he’ll realize that she’s never going to be in a place that he can be with her.  And the earworm will say “Hi”.  And the malcontent will think “I need that song”.

  22. gothicgeek says:

    Fun!

    And the big furry things on the car look like mics? so maybe they pick up the sound of the objects being slapped by the arms?

    Just saying ;)

  23. bolamig says:

    I enjoyed doing the noncommercial version on bicycle at Burning Man a few years ago.    This has a weird Lexus-Waffle vibe.

  24. phil koltko says:

    I don’t think I’ve ever seen another “driver singing the song loudly” video that has had a better rationalization for why the driver is singing.

    And, with all the percussion being external to the passenger compartment (aside from the roof-slapping at the beginning), the driver never has to drive one-handed while slapping the steering wheel with the other hand. So now it’s a music video, Chevy ad *and* safety PSA all in one!

  25. guanto says:

    “[M]aker of that particular car?” Chevrolet, a brand of General Motors, producer of no doubt fine American automobiles.

    You can say it! Be courageous!

Leave a Reply