Salon's Kerry Lauerman found that the given wisdom of publishing more content did not yield more traffic.
[We published] Short (a few hundred words) summaries or explainers about a major news event covered more in depth by somebody else. In its best form, we wrote short little decoders of a big story, and tried to link generously to the original source. At its worst, we monitored Twitter and Google for trending topics, and dispatched an intern to cobble together our own summary, posted it quickly, then prayed to the Google gods that the effort would win, if only briefly, their favor.
I'm not proud of that last approach, a mandate from above, which we were able to quietly scuttle after it was proven to have absolutely zero impact.
They're now publishing a third fewer stories, but have increased traffic by forty percent since cutting out "aggregation" and focusing on original stories.
Karl Stefanovic: “The Daily Mail has a long, despicable track record of denigrating women, of ridiculing women, of objectifying women.” A London tabloid, the Daily Mail has become wildly successful on the web over the last decade. Beyond the bigotry, its practices (nakedly untrue and plagiarized stories, amateurish editing of photographs, comical yet effective exportation […]
Read Max Read’s sharp précis of what happened to the internet over the last few years: the slow drifting of message-boards to the right as their inhabitants grew from sad kids to angry adults, then the sudden explosion of that pattern across social networks run by corporations with only an ambivalent interest in stopping it. […]
The New York Times’ new columnist, Bret Stephens, is an everyday conservative: he thinks institutional racism is imaginary, that campus rape is a big lie, and that the “Arab Mind” is “diseased”. But these are just opinions, and common ones on the right. It is his anti-science positions, on display in his first fact-mangled column […]
Despite the upfront cost, electric toothbrushes are much better at removing plaque than those freebies from the dentist’s office. For those who struggle to fill the American Dental Association’s recommended two minutes of brushing time, or anyone with limited dexterity, a sonic toothbrush can give your oral care routine a boost.To keep your chops healthy […]
Learning a new language will give your resume an upgrade, sure, but it will also provide a huge cognitive boost for mental tasks outside of translation and conversation. Bilingual brains have been shown to be better at handling multiple concurrent tasks, and gaining fluency in a new tongue is an amazing way to improve memory, […]
If you struggle to get a good night’s rest, consider replacing your pillows before dropping hundreds on a new mattress. You can give your tired neck a break with a 2-pack of memory foam pillows, available now in the Boing Boing Store.Each of these pillows is stuffed with cooling polyurethane foam that molds to your […]