Salon's Kerry Lauerman found that the given wisdom of publishing more content did not yield more traffic.
[We published] Short (a few hundred words) summaries or explainers about a major news event covered more in depth by somebody else. In its best form, we wrote short little decoders of a big story, and tried to link generously to the original source. At its worst, we monitored Twitter and Google for trending topics, and dispatched an intern to cobble together our own summary, posted it quickly, then prayed to the Google gods that the effort would win, if only briefly, their favor.
I'm not proud of that last approach, a mandate from above, which we were able to quietly scuttle after it was proven to have absolutely zero impact.
They're now publishing a third fewer stories, but have increased traffic by forty percent since cutting out "aggregation" and focusing on original stories.
Those praising social media for turfing out white supremacists (and those demanding free speech from it), are missing a deeper problem, writes John Herrman: that these commercial simulations of liberal public discourse are broken replicas of it, ultimately ruled by fiat. But what gave these trolls power on platforms wasn’t just their willingness to act […]
It seems someone at the Wall Street Journal wasn’t happy with how its interview with President Trump came out, because the raw transcript—revealing plenty of “meat left on the proverbial carcass”—ended up being published at a different venue. In this case, that perception [of the Journal’s obsequious smarm] will also be fed by the Journal’s […]
Doug Fernandez, a newsreader at KOAT in Albuquerque, adapted quickly and efficiently to a technical problem patching in a reporter on location. Then he gave up.
Toaster ovens are the perfect appliance for small things like toasted sandwiches and roasted garlic (try it!), but anything more involved usually requires a full-sized conventional oven.However, despite its small size, the Wolfgang Puck Pressure Oven can handle anything from baked pastries to broiled meats. This kitchen appliance has a minimal countertop footprint, and cooks […]
The Pry.Me Bottle Opener holds tens of thousands of times its own weight, and you can pick one up now from the Boing Boing Store.This remarkable keychain is considerably smaller than any of your keys, but don’t let that fool you: it can easily open any bottle, and could even tow a trailer full of […]