Salon's Kerry Lauerman found that the given wisdom of publishing more content did not yield more traffic.
[We published] Short (a few hundred words) summaries or explainers about a major news event covered more in depth by somebody else. In its best form, we wrote short little decoders of a big story, and tried to link generously to the original source. At its worst, we monitored Twitter and Google for trending topics, and dispatched an intern to cobble together our own summary, posted it quickly, then prayed to the Google gods that the effort would win, if only briefly, their favor.
I'm not proud of that last approach, a mandate from above, which we were able to quietly scuttle after it was proven to have absolutely zero impact.
They're now publishing a third fewer stories, but have increased traffic by forty percent since cutting out "aggregation" and focusing on original stories.
Amber Sherlock, a television personality in Australia, was angry that a colleague, Julie Snook, wore clothes almost the same color as her own. On-camera, with the screen split and an increasingly alarmed and discomfited guest looking on—also wearing white!—she insisted Snook change her attire and did not commence the segment until she had done so.
Twitter’s wonderful, but it’s also horrible a lot of the time &endash; especially for the people using it. And we all complain about it, too! Anil Dash weaves the obvious and not-so-obvious threads of criticism into a billion dollar gift for Twitter. It comes down to these five key points:
Yesterday, Donald Trump claimed to have gotten Sprint to bring 5,000 jobs back to America. This claim is false; the jobs have been coming for months. But a lot of media instantly published Trump’s claim, many with Trump as the sole source and no reporting or fact-checking whatosever. Trump and Sprint simply put out PR […]
One of the best ways to progress a career in project management is through earning recognized certifications. These certifications carry significant clout and don’t require expensive tuition or student loans. This Ultimate Project Management Certification Bundle is a great example of an affordable way to get ahead. It includes training for 9 certifications including PMP, […]
There’s nothing quite like the rush of playing against a real human opponent. But from a developer standpoint, creating fun multiplayer experiences is incredibly complex. Fortunately, the Unity3D game engine has made all aspects of game creation, including multiplayer functionality, as accessible as ever.This Unity Course Bundle introduces all of the necessary elements of creating […]
The 2016 World Series game 7 will undoubtedly go down in history as one of the greatest baseball games of all time. With endless suspense, a nefariously-timed rain delay, and extra innings, it reminded over 40 million viewers why they love America’s pastime – and why all bets were truly off in 2016. Savor the […]