Salon's Kerry Lauerman found that the given wisdom of publishing more content did not yield more traffic.
[We published] Short (a few hundred words) summaries or explainers about a major news event covered more in depth by somebody else. In its best form, we wrote short little decoders of a big story, and tried to link generously to the original source. At its worst, we monitored Twitter and Google for trending topics, and dispatched an intern to cobble together our own summary, posted it quickly, then prayed to the Google gods that the effort would win, if only briefly, their favor.
I'm not proud of that last approach, a mandate from above, which we were able to quietly scuttle after it was proven to have absolutely zero impact.
They're now publishing a third fewer stories, but have increased traffic by forty percent since cutting out "aggregation" and focusing on original stories.
The Daily Mail, a notable British tabloid, is suing Gawker after the latter posted “My Year Ripping Off the Web with the Daily Mail Online,” an expose of the paper’s sourcing habits. In it he said: “Unlike at other publications for which I’ve worked, writers weren’t tasked with finding their own stories or calling sources. […]
Today in Betteridge headlines: “Should Facebook Block Offensive Videos Before They Post?”
“Such is the state of online video,” reports Wired, profiling Jukin Media, a 100-employee “viral video” farm.
If you’ve been blessed enough to avoid them yourself, you’ve definitely heard the horror stories. Late night, crushing out a ton of work, writing, coding, anything, then boom – your computer crashes. The battery blows, you spill water or coffee all over the place, or it just shuts down with no explanation, and you’re screwed. […]
You travel around a lot. It might be that jet set life from New York to LA to London to Tokyo, or it might be back and forth from the coffee shop to the office, or from the kitchen to the couch. Any which way, you’re mobile and that’s the way to live. When you […]
It’s 2016 and we like our technology really small. Our phones fit in our pockets, our remotes are lighter than ever, and even our cars seem to be shrinking. So your new drone shouldn’t be an exception. This Axis VIDIUS Drone is 21% off right now and it’s so little, your biggest problem won’t be […]