Salon's Kerry Lauerman found that the given wisdom of publishing more content did not yield more traffic.
[We published] Short (a few hundred words) summaries or explainers about a major news event covered more in depth by somebody else. In its best form, we wrote short little decoders of a big story, and tried to link generously to the original source. At its worst, we monitored Twitter and Google for trending topics, and dispatched an intern to cobble together our own summary, posted it quickly, then prayed to the Google gods that the effort would win, if only briefly, their favor.
I'm not proud of that last approach, a mandate from above, which we were able to quietly scuttle after it was proven to have absolutely zero impact.
They're now publishing a third fewer stories, but have increased traffic by forty percent since cutting out "aggregation" and focusing on original stories.
The Denver Guardian looked enough like a real news site to convince legions of Facebookers that its fake news about Hillary Clinton was worth sharing. The anonymous creator reused an old handle in an early posting there, though, allowing NPR to track him down to the LA suburbs. Jestin Coler, 40, weasels at first, claiming […]
Reading recent coverage of Donald Trump’s friends on the far right, it struck me that even when people pander to the idea Western culture’s wellbeing is inseparable from European ethnicity, they somehow avoid being called white nationalists or supremacists by journalists.
After having promised to reveal a medical status report, then reportedly deciding not to, millionaire presidential candidate Donald Trump finally offered a handful of details via TV host Dr. Mehmet Oz. He takes statins and weighs 267 pounds, which Oz describes as “slightly overweight” but which The New York Times eagerly informs us is, in […]
These days, there’s definitely no shortage of touchscreen gloves available, but the key is finding ones that consistently work well. These iGloves Touchscreen Gloves are super reliable, and are on sale for just $11.99.Super comfortable and functional, these gloves will keep your hands warm and still let you use any touchscreen, from phones to tablets. The iGloves’ […]
The Black Friday Mac Bundle 2.0 is one of the Boing Boing Store’s best-selling Mac bundles yet, and it’s about to come to an end. If you don’t get your copy now, here’s what you’ll be missing:This bundle comes packing 9 top-rated Mac apps in one package, at the hugely discounted price of just $23.99. […]
The Boing Boing Store’s Gift Guide is full of ideas for pretty much anyone in your life like hipster ice cub trays, Xbox controllers, Halo Boards, and even diamond necklaces. As always, all products in the Boing Boing Store come at great discounts, too. Shop by price bucket starting at under $20. Under $20:Bloxx Jumbo Ice Trays […]