Salon's Kerry Lauerman found that the given wisdom of publishing more content did not yield more traffic.
[We published] Short (a few hundred words) summaries or explainers about a major news event covered more in depth by somebody else. In its best form, we wrote short little decoders of a big story, and tried to link generously to the original source. At its worst, we monitored Twitter and Google for trending topics, and dispatched an intern to cobble together our own summary, posted it quickly, then prayed to the Google gods that the effort would win, if only briefly, their favor.
I'm not proud of that last approach, a mandate from above, which we were able to quietly scuttle after it was proven to have absolutely zero impact.
They're now publishing a third fewer stories, but have increased traffic by forty percent since cutting out "aggregation" and focusing on original stories.
When long-lived websites close down, they often give little notice, sending archivists scrambling to rescue its work for posterity. About.com, the venerable topic-mining hive abruptly put to death, seems to be a counter-example: a faceless mountain of bland, undifferentiated, half-plagiarized content that no-one seems sad to see vanish. Its own CEO—who once spoke contemptuously of […]
We all did so well keeping our kids away from obvious traps like 4chan, but it turns out that during those endless unsupervised hours watching Minecraft videos and Twitch streams, their hosts were muttering on about anime and black IQs and what to do about The Jews. And now our kids are hitting their teens, […]
Gareth Davies’ viral yarn about a Japanese man crushed to death by his porn collection has been proven false. Gizmodo’s Matt Novak reports that it’s about time Americans—and especially American media—realized that a lot of what the Daily Mail publishes is fabricated. But almost nothing about that headline is correct. The Daily Mail seems to […]
Bamboo has lots of uses beyond just being panda food. Things like bikes, roads, scaffolding, and musical instruments are made from the fast-growing grass. But unless you are participating in a tropical-themed LARP, you probably wouldn’t want a shirt made from bamboo stalks. So why do bamboo bed sheets make any sense? Because yarn extracted from […]
If you want to work in tech, but don’t have any desire to code web apps to help businesses sell things to other business, you might want to consider a career in cybersecurity. Judging from the apparent complete infiltration of Russian hackers in American cyberspace, it seems fair to speculate that there’s a major shortage of […]
All moms are different. But all moms like getting flowers on Mother’s Day, and that’s a fact (not, however a fact we can document in any fashion.) Instead of getting chewed out for forgetting to call her on the second Sunday of May, you can take care of it ahead of time with Teleflora’s flower […]