Then & Now #12: Apple crate art

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I snapped a photo of the art on the box on the left before tossing it in the recycling bin. What a hideous illustration!

Then & Now #11: Inn-Hospitable

Then and Now #10.5: Tear Mender

Then & Now #10: Canned Mermaid

Then and Now #9: Antifreeze

Then and Now #8: S. Britt's Art Studio

Then and Now #7: Skippy Peanut Butter

Then and Now #6: Strawberry Shortcake

Then and Now #5: Sprite graphics

Then and Now #4: Coffee Table Makeover

Then and Now #3: Vogue

Then and Now #2: Peanuts

Then and Now #1: Lucky Charms cereal


  1. That poor little native american facsimile is going to have some major spine problems in his later years if he keeps carrying loads away from his chest like that. 

    1. har har har, and now my vintage apple crate label is worth more due to the destruction… “how?” you ask? ahh, now you’re speakin my language…

  2. I would like to see the art for the Motts Applesauce jar before they quietly changed it in the 80’s.  Back then I had heard a small news item about how the center of the sliced-open apple on the label was actually a woman’s nether region. I looked at a jar and remembered how stunned I was.  It was blatantly obvious once it was pointed out, almost a photograph! One month later the labels were redesigned and I never again saw the original “subliminal” label again.

    1. Just do a Google Images search for Mott’s applesauce.  It shows up eventually, and sure enough… looks delicious!

      1. Link please… I couldn’t find it (but I don’t know what I should be looking for, cause we don’t have that brand in Aus)

        @google-aa7749ce7e3d01e281c9ca1b18171fc8:disqus If you haven’t seen this awesome (and true) graphic design sneakiness, then check it out:

        I am a graphic designer and though my sneakiness is less awesome then this, I guarantee that there is more of this stuff out there than you can imagine. Most recently I shooped out a terrible framed 80’s portrait shot which was included as part of an in-situ product image, and replaced all that permed blonde hair with a picture of Bradley Manning.

      2. OMG nature copied it too! Did you notice that every woman’s nether region looks like a sliced open apple?

  3. Sure, Mark. You recycle the Sno-Chief bag, so it’s gone from your life. But, don’t you realize, once it’s on the Internet, it’s on FOREVER! (cue reverb)

  4. Moving away from handmade wooden crates to corrugated paper boxes had consequences in regards to graphic design. Flexographic printing on an uneven surface doesn’t allow for the same level of detail as lithographic printing, and when it does it’s probably going to be too expensive of a process for a commodity crop like apples. 

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