The rather unfortunate product name ("Borden's Hemo") along with the odd, stilted smile of the young man as he approaches the beverage suggests a vampiric note that probably wasn't intended.
I write books. My latest is a YA science fiction novel called Homeland (it's the sequel to Little Brother). More books: Rapture of the Nerds (a novel, with Charlie Stross); With a Little Help (short stories); and The Great Big Beautiful Tomorrow (novella and nonfic). I speak all over the place and I tweet and tumble, too.