Beverage for young vampires: Borden's Hemo

The rather unfortunate product name ("Borden's Hemo") along with the odd, stilted smile of the young man as he approaches the beverage suggests a vampiric note that probably wasn't intended.

Bordens Hemo


  1. They knew what they were doing. The demented looking boy hunched over the glass and the girl nervously hiding behind the chair. All they needed was an offer for a free cape.

    1.  Like all food ads from this period people seem to be afflicted with temporary psychosis when faced with some tasty treat.

  2. In Borden’s defense, they’d already changed the brand once when the previous name, Borden’s Homo (“All the vitamins and minerals required by members of your genus!”) didn’t focus-group well.

  3. Huh…at first I wondered if the “Hemo” name had been cooked up to compete against Geritol (“Help for your iron-poor blood,” or something like that), but Hemo was first by about a decade. Perhaps it’s simply that ::gasp:: science-y lingo sold in 1940?

    Here’s an interesting Borden ad showing some Borden bovine family interaction, in this 1944 Life magazine archive (along with many other snarkalicious WWII ads). 

  4. Based on the main image, it seems one has to drink a gallon and a half of HEMO to get the full nutritional value.

    1. I assume this drink contains iron (thus the “Hemo” name).  Something most supplements avoid today.

      I’m not crazy about having my food described as having a “form” such as in the ad.  It is as if you are getting a block of soylent green.

    1. It only came in two forms back then. Chocolaty liquid homo, or milky homo powder. Mmmm Mmmm! When some people have a homo, they prefer chocolate (and rich), but really, both are luscious.

      Of course, we have more options when craving a big ol’ homo these days.

    1. Bessie the heifer
      The queen of all the cows
      She gave more milk
      Than any law allows
      In the mornin’ she gave pasteurized
      At night she gave homogenized
      Bessie the heifer
      The queen of all the cows!

      Er, but actually that’s Elsie the Borden Cow there, though. You can tell by the necklace of daisies. When I was a kid I always got those two mixed up.

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