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How Facebook decides which images to allow

Cory Doctorow at 6:51 pm Wed, Feb 22, 2012

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Wondering why your Facebook breastfeeding image was blocked, but not the image of a deep wound your friend posted? Wonder no more. A leaked document reveals the weird, arcane, and extremely detailed guidelines used to determine which images are Facebook-safe.

Facebook bans images of breastfeeding if nipples are exposed – but allows "graphic images" of animals if shown "in the context of food processing or hunting as it occurs in nature". Equally, pictures of bodily fluids – except semen – are allowed as long as no human is included in the picture; but "deep flesh wounds" and "crushed heads, limbs" are OK ("as long as no insides are showing"), as are images of people using marijuana but not those of "drunk or unconscious" people.

Facebook's nudity and violence guidelines are laid bare (via Naked Capitalism)

I write books. My latest is a YA science fiction novel called Homeland (it's the sequel to Little Brother). More books: Rapture of the Nerds (a novel, with Charlie Stross); With a Little Help (short stories); and The Great Big Beautiful Tomorrow (novella and nonfic). I speak all over the place and I tweet and tumble, too.

MORE:  Community • facebook • web theory

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  • teapot

    Way to protect your users, Facebook. Keep images of them breaking the law smoking weed but remove images of them not breaking the law. Could this have something to do with their advertisers being liquor companies? I’d have no idea because the last time I logged on there was months and months ago.

    • TheMudshark

      Way to post pictures of you breaking the law on facebook, hypothetical recreational drug user.

    • http://www.nathanhornby.com/ Nathan Hornby

      Ye, I don’t think it’s Facebooks job to protect you from the law.

      Also, people smoking weed are fundamentally inoffensive.  Drunk people on the other hand are a nuisance and a mess.  I’d put ‘drunk’ in the same category as ‘high on meth’ in photography terms. In legal terms of course things are reversed, but when considering actual morals and logic, it’s perfectly sensible.

      • marilove

        “I’d put ‘drunk’ in the same category as ‘high on meth’ in photography terms.”

        What.  Seriously?  Comparing being passed out drunk to high on meth?!  Do you know what meth is?

      • Antinous / Moderator

        Also, people smoking weed are fundamentally inoffensive.

        You clearly haven’t had as many roommates as I have. Giggling incessantly while eating everybody else’s food gets old fast.

        • elix

          While there’s no defense for being irresponsible and immature with marijuana (and the known consequences: i.e. the munchies), I would suggest that you could do a lot worse than a giddy, food-gobbling roomie.

          • Antinous / Moderator

            Oh, I have.  NPD.

  • Robert

    How utterly bizarre they don’t allow photos of “drunk or unconscious” people. Nipples I can understand (they’re a US based company after all), but drunk or unconscious? Can’t be true. I’ve seen photos of people asleep and/or drunk up there.

    Is this document legit?

    • http://www.nathanhornby.com/ Nathan Hornby

       I thought Facebook was only for pictures of drunk people.

      If it’s a real rule, they’re not doing a very good job of policing it.

    • cellocgw

      “Asleep” is ok;  ”unconscious” is not.  Better have those EEG printouts available.

  • Robert

    While I’m here, has anyone else noticed how the comment box supplied by Disqus stops working completely on an iPhone the moment you enter more text than the box can display?

    The whole text box stops responding and nothing short of a browser restart will fix it. :-(

    • Antinous / Moderator

      You should tell Disqus that. http://disqus.com/support/

      • guanto

        Well, he’s on BB. Isn’t it useful to know that _your commenting system_ doesn’t work properly for some users?

        • Antinous / Moderator

          Yes. And I’ve noted it. But if your toilet is clogged, do you call your real estate agent without bothering to call your plumber?

          • http://www.adamfields.com/ Adam Fields

            If the toilet in a place I’m visiting is clogged, I tell the owner of the place and not the manufacturer of the toilet, even if the toilet is leased as a service.

      • http://www.nathanhornby.com/ Nathan Hornby

         I was under the impression that you could restyle Disqus however you wished.

        CSS is your friend.

        • Antinous / Moderator

          Yes, we do have style sheets.  But Disqus also has lots and lots of….quirks.

      • zoink

        Discus might listen to you more than to some random commenter on the Web, considering that it’s BB that has the choice of which commenting system to use, not the commenter.

        • Antinous / Moderator

          I complain to them a lot.  They’re polite about it, but I’m sure that they regard me as a troublemaker.

  • b8664400

    Facebook is a social disease created by a person who has nothing but contempt for his users. Its AOL-like ending can’t come soon enough. It’s incomprehensible that this ‘company’ is worth anything at all.

  • guanto

    This is actually surprisingly sensible and straightforward, much more so than usual. I take it the no-naughty-parts thing is an American twist that also exists in other media, e.g. broadcast TV. Apart from that, pretty good; wonder why they didn’t make it public in the first place?

    (Not that I’m a big fan of restrictions like these, but as far as arbitrary lines go, this one is better than most.)

    • Jer_00

      Except that it’s a, you know, “leaked document”.

      If Facebook has a set of rules for images they allow and others they yank, why aren’t they making it public to their users (who could then know in advance whether their pics are going to be “safe” for Facebook and post their pics elsewhere instead)?  Why hide their policy?

      • guanto

        That was kind of my point.

    • IronEdithKidd

      Picture of *very* dead person; OK.  Picture of mother feeding her baby: not OK.

      How is this sensible? 

      • guanto

        Relatively, considering their environment. They _are_ in America after all, where there are hordes of god-fearing mothers shouting “won’t somebody think of the children?”

        They will allow wounds but no evisceration — as good a place to draw a line as any. Keep in mind that this is for somewhat “public” images that a user actually has to flag as inappropriate.

        But what do I know; we have porn on broadcast TV here and I don’t think we’re any worse off for it.

  • http://noctilucent-studios.blogspot.com/ Noctilucent Studios

    Every meme has to start somewhere so why not here?

    “What’s a facebook?”

  • chgoliz

    It really is all about context, isn’t it?  Women’s breasts are perceived as being sexual objects in the US, so that’s what they must be.  If they happen to be used occasionally for an off-label purpose such as nursing, well, we can’t encourage non-sexual perceptions, now can we?

    In the same way, animals are for killing and eating, so as long as the context is clear — have no fear: this mangled animal will be eaten — then no amount of violence is too gory.

    It’s not the object that matters: it’s the subject.

    • Antinous / Moderator

      Women’s breasts are perceived as being sexual objects in the US, so that’s what they must be. If they happen to be used occasionally for an off-label purpose such as nursing, well, we can’t encourage non-sexual perceptions, now can we?

      So it’s a matter of vigorously defending the breast brand.

      • chgoliz

        Hah!

  • Sparrow

    Facebook is kind of unpredictable about my pictures. Pictures of stitches, blocked. Pictures of the scar afterward, (fully clothed,) blocked. Pictures of nipple piercings, not blocked. Landscape shot of an empty beach, blocked.

  • http://dbakeca.com Dbakeca Italia

    Yeah…I wonder when facebook will testify in a process?…

  • Joly MacFie

    Earwax!