In 1972, Dr. Ediwn Land introduced the first one-step instant camera, the Polaroid SX-70. According to Charles and Ray Eames' short promotional documentary about the camera, embedded below, the SX-70 was designed from the beginning to topple "barriers between the photographer and his subject." It was, the Eames said, "a system of novelties.”
In the new issue of Smithsonian, Owen Edwards tells the history of the SX-70:
The genesis of the little wonder machine, the story goes, was that Land’s young daughter asked why she couldn’t see the vacation photos her father was taking “right now.” Polaroid was already a successful optical company; in 1947 Land and his engineers began producing cameras using peel-and-develop film, first black-and-white, then color. Sam Liggero, a chemist who spent several decades as a product developer at Polaroid, told me recently that Land had long envisioned an SX-70-type camera, involving a self-contained, one-step process with no fuss and no mess. Liggero describes Land as someone who “could look into the future and eloquently describe the intersection of science, technology and aesthetics.”
I asked Amy Parness, the co-founder of Sparkle Labs, maker of fantastic educational electronics kits, to write a Medium post about gender and the business of being a maker business person. Her terrific essay calls out the problems with “pink girly engineering kits.” From Medium:
Zero UI is the new term for “invisible interfaces”—what happens in the future when all the clicking and tapping and typing is history: “If you look at the history of computing, starting with the jacquard loom in 1801, humans have always had to interact with machines in a really abstract, complex way.” [Fast Company]
The Lytro Illum dares to be different, boasting even more robust features than its first generation predecessor and a sleek design reminiscent of professional DSLRs. What’s so cool about it? Most cameras capture the position of light rays, producing a statoc 2D image.
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Skip the technical jargon and get right to taking amazing, professional-quality photos with this complete training. The Hollywood Art Institute Photography Course includes 22 modules filled with tutorials on how to profit off of your photography, or simply capture your memories in the manner they deserve.Accredited by the Photography Education Accreditation CouncilDive into this 22 […]