This is one thing that changed for me during the course of researching and writing Before the Lights Go Out, my upcoming book about the future of energy. I used to approach conversations about energy from a climate-centric perspective. First, I have to help people understand the science of climate change and get them past the misinformation and blatant lies surrounding that issue. THEN, we could talk about energy solutions.
But now I think that perspective is dead wrong.
Polls show that a majority of Americans want to change the way we make and use energy. What we disagree on is why that change needs to happen. The good news: We don't have to agree on the "whys" to reach the same solutions.
My book comes out April 10th, but you can read the introduction online now. It'll give you a better idea about why I think that climate change—important as it is—is not the only way to engage Americans on energy issues.
“Climate change is a lie.” The man leaned back in his chair and folded his arms over his chest. “Climate change is a lie,” he said again. “It’s just something made up by environmentalists to scare us.”
I heard this story a few years after it actually happened, from Eileen Horn, one of the environmentalists who watched this man’s speech from the other side of a two-way mirror. At the time, Horn and her colleagues were about to launch a new nonprofit organization called the Climate and Energy Project (CEP), an environmental activism group based in the state of Kansas. The man was a participant in one of a series of focus groups that the CEP had put together in Wichita. The idea behind the focus groups: don’t be stupid. Too often, Horn told me, environmental activism started with what the activists thought the public believed. Focus groups were a nice way to get around the sloppy art of assumptions. Instead, the Climate and Energy Project could get a bunch of Kansans together in a room, lob some ideas at them, and watch how they respond. What did the intended audience already know, and what did they not know? What did the people of Kansas think about the future of energy?
It was a nice plan, but it wasn’t too enlightening at first. The participants talked about where they got their news—NPR and CNN on one side, Fox News and a handful of radio talk shows on the other. Opinions on climate change split right along the lines of favorite news sources. You will probably not be shocked to learn that the man who declared climate change a lie fell squarely on the Fox News side. Whether or not you disagree with him, his position was fairly predictable. You and I have met any number of people with the same background and ideas.
Yet Horn remembered that man, specifically, because he changed her outlook on the world. In a way, he changed her life. Not because of his position on climate change, but because of what she learned about him—and other people like him—as the focus group continued.
“No matter how the conversation started, whether they believed in climate change or not, the discussion always, eventually, turned to energy solutions,” she told me. “And when it did, it turned out that this guy drove a hybrid car and had changed all his lightbulbs out to CFLs.”
Read the rest at BeforeLightsOut.com. Just scroll down the page and you'll see the link.
Maggie Koerth-Baker is the science editor at BoingBoing.net. She writes a monthly column for The New York Times Magazine and is the author of Before the Lights Go Out, a book about electricity, infrastructure, and the future of energy. You can find Maggie on Twitter and Facebook.