Here's a scathing editorial from Public Knowledge's Michael Weinberg on the Warner Home Entertainment announcement of a new "service" that allows you to legally rip your DVDs by driving over to a special DVD-ripping depot and paying a fee to have them converted to DRM-locked formats that only play in approved devices. Warner calls this "safe and convenient."
You did read that last paragraph correctly. The head of Warner Home Entertainment Group thinks that an easy, safe way to convert movies you already own on DVD to other digital formats is to take your DVDs, find a store that will perform this service, drive to that store, find the clerk who knows how to perform the service, hope that the “DVD conversion machine” is not broken, stand there like a chump while the clerk “safely” converts your movie to a digital file that may only play on studio-approved devices, drive home, and hope everything worked out. Oh, and the good news is that you would only need to pay a reasonable (per-DVD?) price for this pleasure.
To be fair, this plan is easy, safe (safe?), and reasonably priced compared to the movie studio’s current offer to people who want to take movies they own on DVD and turn them into a digital file to watch on, say, their iPad. That offer is a lawsuit, because personal copying of a movie on DVD requires circumventing DRM, which is a violation of the Digital Millennium Copyright Act (DMCA). Furthermore, right now all of the major studios are arguing passionately (pdf) to stop the Copyright Office from granting a exemption that would make personal space shifting of movies on DVD legal.
Try to picture the real alternative to this hokum – people making their own copies of their movies at home. Luckily you won’t have to use your imagination too much because people making their own copies of media they own is exactly what people do with their CDs. They download a free program, make a copy of the CD at home, put the MP3 files on whatever device they want, and go on with their lives.