Computer-generated PR spam trying not to look like computer-generated PR spam

PR people sometimes say "I loved your coverage of x, perhaps you'd like to hear about y!". The idea is to ensure that I, Esteemed Journalist, know that I am worthy of personalized attention, rather than being an entry on a mailing list.

Some of them, however, are trying to have their cake and eat it, too. I've started getting emails that contain computer-generated personal touches. Computers trying to copy what humans would say to avoid looking like computers!

Here's one that just came in. He/she/it even tweeted me about an unrelated subject--a nice proofing touch--shortly before the email came in. Needless to say, the pitch is terrible. As the named sender might be a real person, I've changed the name to spare them the embarrassment.

Hello Rob,

My name is [horse_PR] and I work with BlueGlass Interactive, Inc. During SOPA, I found a particular interest in, "Infographic: Hollywood's long war on technology." This infographic did a great job at presenting SOPA, in a way that the average consumer could understand.

I noticed a good portion of your site is dedicated to Gweek and Computers. I thought you might enjoy a related infographic, "12 Cities to Find an IT Job." With product and service development growing, more IT jobs are emerging across the states. This IG reviews the top 12 cities that are currently growing and hiring in the IT realm. I believe a good portion of your readership would find this IG to be a great resource!

Do you agree?

I'd love to have you feature this on BoingBoing. I've attached the IG for your review. I look forward to receiving your feedback!

Kind Regards, [horse_PR]

BlueGlass turns out to be an infographic/SEO/marketing outfit: the business model is to make ads look like content, then pitch them to sites as free editorial. The visual complexity of infographics helps conceal or transmute advertising material, and their linkbaityness makes it easy to get them picked up and linked to. I've fallen for it, once before! In this case, the offered infographic advertised the IT recruiter that presumably paid for the service.

Given that I am making hay of BlueGlass's incompetence, I thought it only fair that I publish this infographic in full. It may be seen to the right.

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