Actually, seventy bucks is what we charged for handmade artist’s portfolios using bookbinding techniques and materials 25 years ago. They weren’t the great big portfolios, but clamshell-type boxes to hold loose drawings and prints – a bit bigger than these new ones for the iPad. The ones we made were all custom jobs, and the DODOcase ones are all standardized so it would be easier to produce them in quantity. Nice to see hand bookbinders getting work these days.