Bo sells a t-shirt that says "Eat More Kale" from his home in rural Vermont. Titanic chicken sandwich chain Chick-Fil-A claims that this shirt infringes on their trademark for the slogan "Eat Mor (sic) Chikin' (sic)." They've demanded that Bo shut down and turn over his website to them. Rather than capitulate, Bo is making a defiant documentary about his refusal, and he's raising funds on Kickstarter.
Of course, I might not win --- the odds are against me. All over the country 'trademark bullies,' large corporations that bully small businesses over alleged claims of trademark infringement, are legally harassing small businesses and wearing them down with repeated lawsuits and appeals. In the face of overwhelming legal bills, most small businesses just give up.
This is more than just plain wrong: it's un-American.
By helping make this documentary I want to shine a light on this issue, my battle, and other trademark bullies, too. If I win, it's a great story; if I lose, it's a sad story. Either way, Jim and I think it's a story worth telling.
It seems to me that there shouldn't be any valid trademark claim here. Leaving aside the spelling issue, the graphic presentation of "Eat More Kale" is very different from "Eat mor chikin." The phrase "Eat more," is pretty generic, and is unlikely to result in confusion. I'm not a lawyer, but I'm inclined to think that if Bo can stay in the fight long enough -- that is, if they don't outspend him into oblivion -- he stands a chance of winning.
A Defiant Dude by James Lantz and Eat More Kale guy — Kickstarter
dj BC writes, “My best Christmas mashups from the past decade are collected for this year’s Santastic (previously) holiday music sampler. You can also dig on the site for the full albums from past years, our ‘Menorah Mashups’ Chanukah collection, and my chill instrumental album of holiday classical remixes. It’s all free.”
“Information Doesn’t Want to Be Free” is my 2014 nonfiction book about copyright, the internet, and earning a living, and it features two smashing introductions — one by Neil Gaiman and the other by Amanda Palmer.
The World Wide Web Consortium (W3C) is an amazing, long-running open standards body that has been largely responsible for the web’s growth and vibrancy, creating open standards that lets anyone make web technology and become part of the internet ecosystem.
The Boing Boing Store’s Gift Guide is full of ideas for pretty much anyone in your life like hipster ice cub trays, Xbox controllers, Halo Boards, and even diamond necklaces. As always, all products in the Boing Boing Store come at great discounts, too. Shop by price bucket starting at under $20. Under $20:Bloxx Jumbo Ice Trays […]
Unlike traditional lighters, the SaberLight features an electronic plasma beam that’s both rechargeable and butane-free. This sleek lighter is even approved by TSA, so you’ll never be stuck buying lighters you’ll just have to throw away partially used. For some people, like me, this is a pretty big game-changer. The SaberLight’s beam is actually both hotter and cleaner […]
Holiday shopping is in full swing, and the Striiv Touch is one of the best gift ideas I’ve landed on. Its simple design works for females and males, and its wide range of features makes it suitable for even the non-fitness enthusiasts in your life.Unlike traditional fitness trackers, the Striiv Touch also acts as a smartwatch. It […]