Test PAC, the Reddit-based PAC founded to raise money to support opponents of Lamar Smith, the author of SOPA, has placed its first billboard and is set to run its first advertisements. The materials direct people to unseatlamar.com. Ajpos from TestPAC explains:
Analytics take a few days to come in, and the billboard has been up for only about three hours.
I want to stress that the PAC has about 300 members right now and we have plans to air two commercials, so the billboard serves a few other purposes besides getting Texans to visit the website:
1.) This is an example of the internet flexing its muscles and showing that we can make political speech. This is Test PAC's first venture into the "real world" and shows that we have some teeth. The NYT, Guardian, and Forbes all wanted to do an article on us but ultimately decided not to until we've grown a bit. This is the first example of how we're growing.
2.) We hope this will generate some publicity nationally so people from other districts and states can generate more public support for the campaign. 300 members is not enough, in my opinion, to air two commercials.
3.) It also gives both Mack and Morgan something to use in their own campaigns. They can show how people besides their campaign staff are interested in them. We are a "tertiary" campaign, so we cannot do their campaigning for them, but this certainly helps.
Of course, we would absolutely be thrilled if we start getting hits from San Antonio, and I'll be disappointed if we don't, but it's not the end of the world.