You had me at hello: How phrasing affects memorability, a clever study of "memorable phrases" from movies and advertisements from Cristian Danescu-Niculescu-Mizil, Justin Cheng, Jon Kleinberg, Lillian Lee at Cornell attempts to uncover why certain phrases become part of our collective history.
The results are interesting. The phrases themselves turn out to be significantly distinctive, meaning they're made up of combinations of words that are unlikely to appear in the corpus. By contrast, memorable phrases tend to use very ordinary grammatical structures that are highly likely to turn up in the corpus.
They also found that memorable phrases tend to use pronouns (other than you), the indefinite article a rather than the definite article the, and verbs in the past rather than present tense. These are all features that tend to make phrases general rather than specific.
So memorable phrases contain generic pearls of wisdom expressed with unusual combinations of words in ordinary sentences.
The Secret Science of Memorable Quotes
The Ghost Minitaur is the latest iteration of terrifyingly cute agile legged robots. I for one welcome our doglike robot overlords.
The largest all-sky survey of celestial objects ever made by humans was released this month, using data from The European Space Agency (ESA)’s Gaia satellite.
We know that pigeons are capable of becoming crafty drug smugglers or connoisseurs of fine art, but now we know they can kind of tell when we’re making up words.
#1. A-Audio Legacy Noise Cancelling Headphones with 3-Stage Technology The A-Audio Legacy Headphones are the Boing Boing Store’s best seller this month, and it’s easy to see why. With 40mm drivers, powerful circuitry, and memory foam padded circumaural ear cups, these are clearly super high-quality headphones. Plus, the patented 3-Stage Technology lets you toggle between passive […]
Vaping is getting more mainstream by the day, which means there’s been an influx of quality yet affordable vaporizers on the market. We’re particularly excited about the APX Wax Vaporizer Kit, which is an easy-to-use, high-quality vape that works with both dry herbs and waxy concentrates.If you’re a beginner trying to get into vaping, the APX […]
When you’ve had a long day and it’s time to unwind, there’s a lot you can do to relax: drink some tea, take a shower or even read a book. But there’s one thing that’s essential to a comfortable night’s rest—and that’s investing in some really good sheets. Enter Bamboo Bed Sheets. These quality sheets retail for $120, but […]