Hordes of expressive little folks doing stuff in postwar booze ads


A delightful post on Phil Are Go! looks at the postwar Calvert Reserve ads, boozy portraits of suburban life populated by a surprising number of expressive little people doing surprising things.

Calvert wanted to be the official drink of the relaxed, fun-loving suburbs, so they commissioned this illustration of idealized suburban Americana as their image of recommended sophistication. Who'd they commission? I can't tell. Somebody whose initials seem to be "CB". The Research and Googling team came up empty-browsered after a rigorous three-page search for the identity of this artist. Reader assistance is appreciated.

Even though the figures in the illustration are really small, there's a lot of personality and expressiveness to be found. You just have to skillfully arrange the character's silhouette. The first thing I notice is the sense of urgency in all the little people who need to get to the party. How did the artist do that? Well, Wwhen people are hurrying comically, they bend at the waist in a kind of rushed hunch. It makes it obvious that they really need to get where they're going. This Calvert-fueled party is THE place to be!

Calvert Reserve - Country for old men

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