My friend John Schwartz, an author and a reporter with the New York Times, has a fun essay out that explores how best to make lots of money: through inspiring fear, anger, or love/happiness/kittens?
The essay begins with John recounting a morning run driven by terror, in the form of an iPhone app called "Zombies, Run!" The best-selling app inserts a kind of zombie radio play into your music playlist. "This War-of-the-Worlds-meets-Richard-Simmons broadcast is enhanced with the sounds of ever-closer shambling, grunting zombies," says John, "It certainly added a spring to my step."
Naomi Alderman, who created the zombies app, said she was aiming at the “lizard brain,” the supposed part of our brain held over from our early evolution that motivates us with fear and a sense of impending danger. “Your brain wants you constantly to be afraid,” she said, “which is why we seek out horrible news stories about terrible things happening.”
That might be especially true today, she said, in our more comfortable lives. “If you live in the West,” she said, “you’re likely to live in peace and comfort and die of opulence-related diseases rather than anything your lizard brain is afraid of, like being hit over the head.” Lizard brain is hungry!
That’s why her program works, she suggested. “It’s fun to be scared of zombies,” she explained. “The back of the brain is yelling ‘Run, run, run!’ and the front of the brain is laughing.”
Read: Here Come The Zombies, But Not the Cash
(illustration: Glynis Sweeny for the New York Times)
In Sweden a legislative proposal will let repair shops will charge lower sales-tax, and allow people who repair their appliances and bicycles be to write off their expenditures.
Pumpkin is too watery and stringy to can, and the USDA has an exceptionally loosey-goosey definition of “pumpkin,” which allows manufacturers to can various winter squash varieties (including one that Libby’s specially bred to substitute for pumpkin) and call it “100% pumpkin.”
When Wells Fargo fired 5,300 employees for opening 2,000,000 accounts in its customers name (stealing their cash and trashing their credit scores in the process), it wanted us all to know that it had cleaned house, because this was just 5,300 people who, without any help from senior management, all happened to coincidentally engage in […]
The Avantree Powerhouse 4 Port Fast USB Charging Station brings high quality, high power, and still keeps your work space or home looking neat and organized. The best part about this charger is its capacity. It comes packing 4 USB charging sockets and a powerful 4.5A/22.5W output.. Its smartport technology means you don’t have to worry about frying your battery, either—it […]
With this comprehensive course in App & Game Development for iOS and Android, you’ll be able to take full advantage of this career opportunity without committing to going back to school full time. You’ll learn how to build immersive, interactive games and apps from start to finish using Python, C#, Unity, and HTML—some of the most in-demand programming […]
CloudPress is a responsive WordPress theme builder that allows you to create a whole site in less than 30 minutes. CloudPress comes with tools like pre-built headers, content blocks, and footers—all you have to do is pick what you like, and drag and drop. With your subscription, you get access to 13 professionally designed WordPress themes, over 80 […]