My friend John Schwartz, an author and a reporter with the New York Times, has a fun essay out that explores how best to make lots of money: through inspiring fear, anger, or love/happiness/kittens?
The essay begins with John recounting a morning run driven by terror, in the form of an iPhone app called "Zombies, Run!" The best-selling app inserts a kind of zombie radio play into your music playlist. "This War-of-the-Worlds-meets-Richard-Simmons broadcast is enhanced with the sounds of ever-closer shambling, grunting zombies," says John, "It certainly added a spring to my step."
Naomi Alderman, who created the zombies app, said she was aiming at the “lizard brain,” the supposed part of our brain held over from our early evolution that motivates us with fear and a sense of impending danger. “Your brain wants you constantly to be afraid,” she said, “which is why we seek out horrible news stories about terrible things happening.”
That might be especially true today, she said, in our more comfortable lives. “If you live in the West,” she said, “you’re likely to live in peace and comfort and die of opulence-related diseases rather than anything your lizard brain is afraid of, like being hit over the head.” Lizard brain is hungry!
That’s why her program works, she suggested. “It’s fun to be scared of zombies,” she explained. “The back of the brain is yelling ‘Run, run, run!’ and the front of the brain is laughing.”
Read: Here Come The Zombies, But Not the Cash
(illustration: Glynis Sweeny for the New York Times)
Google expected to be punished by the European Union for anticompetitive shenanigans, but it didn’t expect a slap this hard: €2.42 billion, the largest fine on record. The company says it “respectfully disagrees” with both the ruling and the amount and may appeal. The commission believes it has struck a blow for consumers and for […]
The owners of Toronto’s “Trump Hotel” just spent a reported $6M to get out of its deal with Trump and cleanse their property of his hated name; they will probably rebrand it as a “St Regis” hotel instead.
Verizon’s using its purchase of Yahoo for more than undermining the fight for net neutrality: it’s also using its new acquisitions to make anti-competitive moves against its telcoms rivals, deploying the users of Flickr and Tumblr as hostages.
Despite the upfront cost, electric toothbrushes are much better at removing plaque than those freebies from the dentist’s office. For those who struggle to fill the American Dental Association’s recommended two minutes of brushing time, or anyone with limited dexterity, a sonic toothbrush can give your oral care routine a boost.To keep your chops healthy […]
Learning a new language will give your resume an upgrade, sure, but it will also provide a huge cognitive boost for mental tasks outside of translation and conversation. Bilingual brains have been shown to be better at handling multiple concurrent tasks, and gaining fluency in a new tongue is an amazing way to improve memory, […]
If you struggle to get a good night’s rest, consider replacing your pillows before dropping hundreds on a new mattress. You can give your tired neck a break with a 2-pack of memory foam pillows, available now in the Boing Boing Store.Each of these pillows is stuffed with cooling polyurethane foam that molds to your […]