My friend John Schwartz, an author and a reporter with the New York Times, has a fun essay out that explores how best to make lots of money: through inspiring fear, anger, or love/happiness/kittens?
The essay begins with John recounting a morning run driven by terror, in the form of an iPhone app called "Zombies, Run!" The best-selling app inserts a kind of zombie radio play into your music playlist. "This War-of-the-Worlds-meets-Richard-Simmons broadcast is enhanced with the sounds of ever-closer shambling, grunting zombies," says John, "It certainly added a spring to my step."
Naomi Alderman, who created the zombies app, said she was aiming at the “lizard brain,” the supposed part of our brain held over from our early evolution that motivates us with fear and a sense of impending danger. “Your brain wants you constantly to be afraid,” she said, “which is why we seek out horrible news stories about terrible things happening.”
That might be especially true today, she said, in our more comfortable lives. “If you live in the West,” she said, “you’re likely to live in peace and comfort and die of opulence-related diseases rather than anything your lizard brain is afraid of, like being hit over the head.” Lizard brain is hungry!
That’s why her program works, she suggested. “It’s fun to be scared of zombies,” she explained. “The back of the brain is yelling ‘Run, run, run!’ and the front of the brain is laughing.”
Read: Here Come The Zombies, But Not the Cash
(illustration: Glynis Sweeny for the New York Times)
The company says it will start selling Caramel Crunch and Thin Mints breakfast cereals in January. It’s not clear how the deal is structured and whether the cereals will be promoted as a way to make a charitable contribution to the Girl Scouts.
In a deal reportedly worth “more than $30 million,” The New York Times announced today that it has purchased The Wirecutter and The Sweethome, consumer product review sites created by our friend Brian Lam. Congratulations, Brian and team! You built something amazing and we can’t wait to see what you do next.
A whistleblower has provided The Intercept with leaked documents about Endace, an obscure New Zealand company based in Auckland, revealing that the company — which received millions in government funding — developed the mass surveillance equipment used by the UK spy agency to engage in illegal mass surveillance on fiber-optic lines that traverse the UK, […]
Geek Fuel is a subscription delivery service that caters to those of us that love comics, gaming, and general geek culture. Every month, Geek Fuel will assemble a box of goodies with a value of $50 or over. The specific items are a mystery, but you’ll always get an exclusive t-shirt not found anywhere else, a full […]
If you like to DIY and you like helicopters, you’re going to really love the Flexbot Hexacopter Kit. This copter blows traditional models out of the water: it includes everything you need to actually build your own hexacopter, and then pilot it like a pro, too.The construction is complicated enough to give you a challenge, […]
This week’s top deals from the Boing Boing Store range from lobster to wine to desk organization. 1. Get Maine Lobster (50% Off)With these discounted packages from Get Maine Lobster, you can experience the sweet, fresh flavor of world-renowned Maine lobster right at your own dinner table. There are four options to choose from, each at […]