TastemakerX is a new mobile social game that creator Marc Ruxin says lies somewhere between "Hollywood Stock Exchange for music and fantasy sports for music." Marc is a veteran media industry future-thinker who happens to have excellent taste himself in music (and books and films), so if anyone can pull off a music discovery system wrapped in a massively multiplayer game, it's him. At left is Marc talking about TastemakerX and the gamification of culture at the recent ad:tech conference. TastemakerX
David Pescovitz is Boing Boing's co-editor/managing partner. He's also a research director at Institute for the Future. On Instagram, he's @pesco.