Ma'amite is Jubilee Marmite

Even a hard-hearted, card-carrying Republic member like me can't help but smile at Ma'amite, a Jubilee-commemorating rebranding for the tarry brown semi-edible (entirely delicious) substance Marmite.

Limited Edition Ma’amite

I write books. My latest is a YA science fiction novel called Homeland (it's the sequel to Little Brother). More books: Rapture of the Nerds (a novel, with Charlie Stross); With a Little Help (short stories); and The Great Big Beautiful Tomorrow (novella and nonfic). I speak all over the place and I tweet and tumble, too.

MORE: Business • design • Funny • monarchy • packaging • uk

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http://www.nathanhornby.com/ Nathan Hornby

Glad to hear you like Marmite Cory! It’s a choosey product amongst the locals, outsiders generally treat it as an alien substance.

The extra strong variety is the best, it’s actually just the old Marmite, when it was less runny.
- http://www.youtube.com/user/Freethinkersanon Christopher
  
  At an Australia Day festival where I live I was offered a cracker spread with Marmite. I was told, “Because you’re an American you probably won’t like this.”
  
  The young man who offered it to me was quite surprised when I said, “Hey, that’s really good. Could I please have another?” And then I bought three jars since, at the time, the annual Australia Day festival was the only place I knew to buy Marmite.
  
  Luckily now my local grocery carries it in their “International” section. I don’t think they carry the extra strong variety, though. I should request that.
  - Guest
    
    I’ve never heard anyone fess up. Good on ya.
  - Wreckrob8
    
    Marmite or Vegemite?
    - http://www.youtube.com/user/Freethinkersanon Christopher
      
      I was offered Marmite, but they also had Vegemite. I was told they were very similar, and when I tried the Vegemite I couldn’t really tell a difference.
      - http://www.nathanhornby.com/ Nathan Hornby
        
        Lies, the two are comparable, but different in taste and texture.
      - Wreckrob8
        
        Aussies batting for the other side? Whatever next?
  - Guido
    
    I am Venezuelan, and I loved marmite when I tasted it in England. Unfortunately, I cannot get it anymore, neither here in Chile or back in Venezuela.
  - http://www.nathanhornby.com/ Nathan Hornby
    
    It is a special edition so unlikely :(
    
    Guinness marmite is the best of all time, but no longer around unfortunately.
    
    Never tried champagne marmite though.
Stooge

Let me help you with that smile, Cory: think of it as Royal Thrush Paste.
http://boingboing.net/ Rob Beschizza

I order, at increasingly great expense, the limited edition 4X strength marmite of a few years ago. ACCEPT NOTHING LESS.
- Guest
  
  did you died?
- dmatos
  
  Rob – do you order online? Care to share your source? The only thing local grocery stores carry is laughably small 50g jars.
  - chgoliz
    
    Yes, please do tell!!
    
    For those who would like an alternate way to enjoy Marmite: stir it into hot water for a warm, non-caffeinated drink.
beemoh

I can’t smile at it, as I know it there’s Marmite behind that label.
mobobo

great bit of marketing (gods I hate myself for saying that) – and yes the monarchy should be kept in cages, bred (inter – as normal) periodically and forced to cage fight to the death; with pay per view tickets sold worldwide to fix the UK cash money shortage…but what is all this weird Marmite machismo going on? 2x, 4x where will it end?
- starfish and coffee
  
  Kept in cages and bred for their yeast.
  - mobobo
    
    absolutely – as long as it’s painful and serves to highlight that wearing a crown and eating fox sweetbreads can only result in misery for all concerned (especially the fox)
  - Antinous / Moderator
    
    Kept in cages and bred for their yeast.
    
    Petri dish kittens.
scruss

Great; two things together that make me retch.
ashypete

I know that Marmite was, at least originally, a by-product of brewing process but I was wondering: is the yeast in Marmite “spent” or “dead” or is it still “alive”? I’ve heard of people using it for making bread & their home brews which is why I ask.
- chgoliz
  
  I believe it is dead, so it wouldn’t be a great source for bread or beer.
- Bastiaan van der Peet
  
  Marmite is yeast extract (see also http://en.wikipedia.org/wiki/Yeast_extract ). The yeast does not survive this process.
  - ashypete
    
    Thanks… That makes sense. I’ve always had the suspicion when I’ve read those recipes that the Marmite did nothing more than add an extra flavour kick.
SomeGuyNamedMark

Something doesn’t sound right about the subtitle on the label, “100% British Yeast”
show me

We have a small shop in our historic Main Street section where I live that sells all things imported from Britain and I tried Marmite and loved it! Time to get some more…
Anne Onimos

I predict that until http://www.republic.org.uk can make a readable webpage, they will continue to find it difficult to convince anyone.
Brood-X

Ma’amite: “100% British yeast”

Since when does yeast have a nationality and are they subjects of the Queen?
- suburbanhick
  
  I prefer not to think about the Queen and her yeast….
  - Rich Keller
    
    So, it’s just like Slurm, then?
    - suburbanhick
      
      *shudder*
niktemadur

“… He just smiled and gave me a marmite sandwich.”

Yeah, it’ll work, where do I sign up?
- ashypete
  
  So long Greg Ham…
suburbanhick

One of my university housemates was Australian, and her mother used to send her bottles of Marmite and Vegemite in ‘care packages’. I saw it in the ‘fridge and tried some on toast once – hey, it was in a bottle and I was hungry – Lord, I thought I’d eaten fermented cat shit that someone had put in there as a cruel practical joke.
- http://www.nathanhornby.com/ Nathan Hornby
  
  It’s not as nice as marmite, but a similar experience.
  
  Vegemite is like a processed spread version of marmite.
JhmL

English things I’ll never understand: Marmite, Cricket, Carry On -films.
TheRealAbeFruman

Don’t let an Aussie hear you say that!
http://twitter.com/szikratigris szikratigris

But but but… according to protocol, ‘ma’am’ is correctly pronounced ‘mam’, not ‘marm’, I believe. So this makes no bloody sense at all. Bit like the monarchy really.
- Rich Davey
  
  Ma’am is pronounced Marm in Received Pronunciation http://en.wikipedia.org/wiki/Received_pronunciation
  - Wreckrob8
    
    Absolutely. I believe one receives instructions in the correct pronunciation and form of address before being presented to Her Maj! Lizzie! Mrs Windsor! Oi you! (Of course, part of her training is to ignore gaffes – so you can never fucking win!)
jellyfishattack

I guess it’s an acquired taste, like a good haggis.
bloodybl

I love Marmite. But seriously, all they’ve done is made a ‘Bovril’ Jar. That advertising company is really earning its keep!