After Yelp referral leads to $2K moving company ripoff, thoughts on "genuine reviews"

Justin Vincent chose a moving company based on positive Yelp reviews. Things did not work out well. "I spent 40 days without any furniture and quite a few of my belongings have been misplaced – forever." Turns out negative reviews were there, but suppressed. Could smarter design have prevented this? (via @blam)
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