Did this ad for gas chain 76 rip off Boing Boing's "Unicorn Chaser"? (video)

LOL, kinda. Video Link (thanks, John Battelle)

Boing Boing editor/partner and tech culture journalist Xeni Jardin hosts and produces Boing Boing's in-flight TV channel on Virgin America airlines (#10 on the dial), and writes about living with breast cancer. Diagnosed in 2011. @xeni on Twitter. email: xeni@boingboing.net.

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http://twitter.com/zerosonico ZeroSonico / djNatch

“Weird. On the driver side.”
spejic

When you do it to someone else, it’s “remixing”. When it happens to you, it’s “a rip off”.
- relawson
  
  Yes.
  
  Similar to how other people’s stuff is “shit”, but your shit is “stuff”
Antinous / Moderator

Sue those motherfuckers!
- TheMudshark
  
  Hutz is the name, Mr. Antinous. Lionel Hutz, attorney at law.
  Here’s my card. It turns into a sponge when you put it in water.
http://boingboing.net/ Rob Beschizza

TRADERIGHT BARRISTER REQUIRED! Enquire within.
http://www.facebook.com/profile.php?id=1344056833 Rick Gray

Good art directors borrow. Great art directors steal.
http://twitter.com/digitalArtform Joseph Francis

Here. You can have mine.
http://www.digitalartform.com/assets/Unicorn_sfw_05_800.jpg
azaner

BB pretty much stands for the proposition that “ripping off” is not only okay, it’s to be encouraged, right?
http://twitter.com/FuriousJim Jim Walls

Did they rip you off? That depends. Did Boing Boing invent unicorns?
- Antinous / Moderator
  
  http://en.wikipedia.org/wiki/Boingboing#Unicorn_chaser
FreakCitySF

I hate that. I’ve had ThinkGeek rip a few ideas from me and they have a button on the product page “Invented Here”. I’d love to see how the unicorn chaser in this commercial was invented by the art director ;)
http://egypt.urnash.com Egypt Urnash

totally a remix of creative commons content what’s the problem here.
IamInnocent

Unicorns make the world feel better.
hadlockk

Xeni invokes Betteridge’s Law of Headlines, journalists cry. Don’t make journalists cry, Xeni. http://en.wikipedia.org/wiki/Betteridge's_Law_of_Headlines
http://jayarava.blogspot.com Jayarava

Given the BB anti-copyright rhetoric I presume the word “ripoff” was ironic?
http://twitter.com/ablestmage ablestmage

Did they use a clever inside joke as a subtle pop-culture reference to their favorite blog? BB uses “rip off” to describe it. -_-