Act now! Special offer!


4 Responses to “Act now! Special offer!”

  1. ” * Cost of digital New York Times: $455
    * Cost of digital plus weekday delivery of New York Times: $55 LESS than digital”

    I think Dan Ariely (Predictably Irrational) explained this sort of thing as priming you to pay more. You look at the high price, see that you get more for a lower price, and pay that lower price because you get more. But if they only listed the $400 option and nothing more expensive but with fewer features, you might balk at the price and not pay.

    As for the opposite pricing at the WSJ… well, maybe they got the priming principle backwards :)

  2. penguinchris says:

    It’s possible they have incentives to get you to get the print edition; print advertising might be worth more for example (and you can’t ad block it).

  3. Jon Bakos says:

    I’m dumbfounded that they charge separately for tablet, smartphone, and ‘web’ access.  Can you imagine if Starbucks did this?
    “What, you want to drink your coffee in your car?? You specifically got an in-store-only coffee.  Wait, come back!!  *You’re not allowed to drink it outside either!!!*”

  4. teapot says:

    Dumb shit like this is why I don’t read the NYT anymore. Ignoring the fact that Pogue is the most inept technology journalist alive, the NYT is still pretty disposable junk. You don’t need the crap offerings of the NYT to keep up to date with what’s happening.

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