BrewDog is a spunky craft brewer in Scotland. Diageo is a titanic owner of booze brands, a kind of Wal*Mart of booze. The British Institute of Innkeeping is their mutual trade association.
Last Sunday, the BII's independent judges awarded BrewDog a prize for Bar Operator of the Year. When Diageo found out -- just ahead of the ceremony -- that a company affiliated with them hadn't won the prize, they threw a tantrum and said that they would cease all sponsorship of BII events unless the prize was given to them.
So BrewDog -- who'd been told in advance that they'd won -- sat at their table at the banquet with jaws on their chests as their competitor's name was read out by the announcer, and representatives from Diageo's chosen bar got up on stage to accept an award whose plaque clearly said "BREWDOG: BAR OPERATOR OF THE YEAR." The farce has turned into a scandal, and Diageo has issued a non-apology of the "mistakes were made" sort.
BrewDog is pissed:
As for Diageo, once you cut through the glam veneer of pseudo corporate responsibility this incident shows them to be a band of dishonest hammerheads and dumb ass corporate freaks. No soul and no morals, with the integrity of a rabid dog and the style of a wart hog.
Perhaps more tellingly it is an unwitting microcosm for just how the beer industry is changing and just how scared and jealous the gimp-like establishment are of the craft beer revolutionaries.
We would advise them to drink some craft beer. To taste the hops and live the dream. It is hard to be a judas goat when you are drinking a Punk IPA.
Walk tall, kick ass and learn to speak craft beer.
Diageo Screw BrewDog
For more than a decade, the Electronic Frontier Foundation has been suing the NSA over its extraordinarily broad interpretation of its powers under Section 702 of the FISA Amendments Act — a law that the NSA says gives it the power to spy on Americans any time they mention a foreigner.
One of the consistently underreported elements of Brexit and all that’s come after it is that leaving the EU will also let the UK — the world’s most prolific launderer of filthy criminal money — escape the tightening noose of European anti-money-laundering measures.
Chicago’s Department of Aviation finally replied to the LA Times’s Freedom of Information request for the police report on the public beating Chicago airport cops dealt to Dr David Dao when United Airlines decided to give his confirmed, paid seat to a crewmember and ordered him to vacate it.
Bamboo has lots of uses beyond just being panda food. Things like bikes, roads, scaffolding, and musical instruments are made from the fast-growing grass. But unless you are participating in a tropical-themed LARP, you probably wouldn’t want a shirt made from bamboo stalks. So why do bamboo bed sheets make any sense? Because yarn extracted from […]
If you want to work in tech, but don’t have any desire to code web apps to help businesses sell things to other business, you might want to consider a career in cybersecurity. Judging from the apparent complete infiltration of Russian hackers in American cyberspace, it seems fair to speculate that there’s a major shortage of […]
All moms are different. But all moms like getting flowers on Mother’s Day, and that’s a fact (not, however a fact we can document in any fashion.) Instead of getting chewed out for forgetting to call her on the second Sunday of May, you can take care of it ahead of time with Teleflora’s flower […]