BrewDog is a spunky craft brewer in Scotland. Diageo is a titanic owner of booze brands, a kind of Wal*Mart of booze. The British Institute of Innkeeping is their mutual trade association.
Last Sunday, the BII's independent judges awarded BrewDog a prize for Bar Operator of the Year. When Diageo found out -- just ahead of the ceremony -- that a company affiliated with them hadn't won the prize, they threw a tantrum and said that they would cease all sponsorship of BII events unless the prize was given to them.
So BrewDog -- who'd been told in advance that they'd won -- sat at their table at the banquet with jaws on their chests as their competitor's name was read out by the announcer, and representatives from Diageo's chosen bar got up on stage to accept an award whose plaque clearly said "BREWDOG: BAR OPERATOR OF THE YEAR." The farce has turned into a scandal, and Diageo has issued a non-apology of the "mistakes were made" sort.
BrewDog is pissed:
As for Diageo, once you cut through the glam veneer of pseudo corporate responsibility this incident shows them to be a band of dishonest hammerheads and dumb ass corporate freaks. No soul and no morals, with the integrity of a rabid dog and the style of a wart hog.
Perhaps more tellingly it is an unwitting microcosm for just how the beer industry is changing and just how scared and jealous the gimp-like establishment are of the craft beer revolutionaries.
We would advise them to drink some craft beer. To taste the hops and live the dream. It is hard to be a judas goat when you are drinking a Punk IPA.
Walk tall, kick ass and learn to speak craft beer.
Diageo Screw BrewDog
It’s been more than 20 years since Congress told the FCC that it should do something about the cable and satellite companies’ monopolies over set-top boxes (American households spend more than $200/year to rent these cheap, power-hungry, insecure, badly designed, trailing edge, feature-starved boxes), but it wasn’t until this year that the FCC announced its […]
AT&T’s secret “Hemisphere” product is a database of calls and call-records on all its customers, tracking their location, movements, and interactions — this data was then sold in secret to American police forces for investigating crimes big and small (even Medicare fraud), on the condition that they never reveal the program’s existence.
Reporters posing as representatives of a Chinese tycoon approached Trump and Clinton PACs and offered them $2 million; only the Giuliani and Trump, Junior-backed Great America PAC agreed, and moreover, assured the fake Chinese benefactor that the origin of the contribution would be covered up and that he would have influence with Trump after the […]
I’ve never really felt the need to purchase a smartwatch because a lot of them aren’t very functional, but at just shy of $30, the Martian Notifier Smartwatch was worth checking out. For that low of a price, it actually does feature an impressive amount of functionality, and comes in handy when you don’t want to be carrying around your […]
Geek Fuel is a subscription delivery service that caters to those of us that love comics, gaming, and general geek culture. Every month, Geek Fuel will assemble a box of goodies with a value of $50 or over. The specific items are a mystery, but you’ll always get an exclusive t-shirt not found anywhere else, a full […]
If you like to DIY and you like helicopters, you’re going to really love the Flexbot Hexacopter Kit. This copter blows traditional models out of the water: it includes everything you need to actually build your own hexacopter, and then pilot it like a pro, too.The construction is complicated enough to give you a challenge, […]