Comments on: Huge, dumb booze producer Diageo orders industry association to give them the prize that had been awarded to small, spunky competitor

By: PabloAblufiaBodente

PabloAblufiaBodente — Mon, 14 May 2012 15:48:00 +0000

“spunky” “taste the hops” fnarr fnarr !

By: awjt

awjt — Fri, 11 May 2012 14:44:00 +0000

Man I love that place. They are the BOMB! OK, New England ain’t so bad. I kinda went off on it the other day.

By: silus

silus — Fri, 11 May 2012 14:19:00 +0000

The beers I’ve bought from them have been great beer. The fact that they’re doing okay doesn’t mean they aren’t a legitimate craft brewery. They might even be doing okay because they make great beer?

By: Guest

Guest — Fri, 11 May 2012 12:56:00 +0000

indeed, i deride every global product with a global strategy. How foolish and shallow of them to be presentable in every marketplace AND have the temerity to be available on top of that. Clearly they were begging for this sort of outrage by their very existence.

By: Guest

Guest — Fri, 11 May 2012 12:54:00 +0000

So, Brew Dog should be grateful? Got it.

By: Guest

Guest — Fri, 11 May 2012 12:33:00 +0000

@boingboing-66bd939ad7010829ab65a6aaf28c9a96:disqus I was merely trying to steer towards the good advice I was seeking, and away from pedantic douchebaggery, via comedic exageration. Perhaps I fell into the sarchasm. It happens.

By: Guest

Guest — Fri, 11 May 2012 12:31:00 +0000

i’m afraid that’s not at all my point.

By: Itsumishi

Itsumishi — Fri, 11 May 2012 06:18:00 +0000

As many others have pointed out Brew Dog might make good beer (certainly not great beer), but they’re not the tiny craft brewery they try to make themselves out to be. You’ll find their beers in every second decent bottle shop anywhere in the world with a craft beer scene. They don’t quite deserve to be categorised with the giants, but like others have pointed out their version of punk is like the Avril version of punk. It’s all hair and make-up and a very big marketing strategy.

By: Itsumishi

Itsumishi — Fri, 11 May 2012 06:04:00 +0000

@mdhatter03:disqus
I hope you’re being funny with “misunderestimate”, but you clearly don’t know your Guinness.
The three regular products vary between 4.2 and 7.5%.

By: Palomino

Palomino — Fri, 11 May 2012 00:29:00 +0000

These small brewers are about the only “artisans” left in our system of trade.

I find it heart (and gut) warming that there’s an industry of people who simply want to share something with the rest of the world because they KNOW they’ve made something tasty, not having to act like some huge corporation who spends billions in advertising to convince us we’re not man enough to wrap our lips around their brown necks or maybe we’ll get hot chicks if we drink their chemical swill.

By: Palomino

Palomino — Fri, 11 May 2012 00:20:00 +0000

3. I have a right to have access to the things I don’t want.

By: Palomino

Palomino — Fri, 11 May 2012 00:18:00 +0000

It’s all confusing, it’s supposed to be, right? Probably like their accounting. We’ll be hearing about that later, I’m sure.

By: Palomino

Palomino — Fri, 11 May 2012 00:16:00 +0000

Exactly, like “Made In America”. What’s “made”? “Manufactured in America” is a horse of a different color. Some of these companies wisely switched to “Assembled in America”.

By: dragonfrog

dragonfrog — Thu, 10 May 2012 23:59:00 +0000

Ah, that I don’t know. I wouldn’t have thought there was any reason lager couldn’t be bottle or cask conditioned, for that matter. Certainly every batch of lager I’ve made has been bottle conditioned, because I don’t have a keg system.

The CAMRA test for “real ale” is that it be cask conditioned. I don’t think CAMRA cares one way or another about lagers – there isn’t an equivalent CAMRL that I know of.

CAMRA doesn’t really care about scale or adventurousness of style either – Guinness could win CAMRA’s designation as a real ale if they sold some of their beer cask-conditioned, but that wouldn’t make it a craft beer, any more than (I think) artificial carbonation makes Brewdog’s products not craft beers.

By: Guest

Guest — Thu, 10 May 2012 23:53:00 +0000

I have tried nearly all of them. Most are too syrupy/strong.

Don’t misunderestimate my knowledge and understanding, name one under 3,5% and I’ll go find it.

By: Ipo

Ipo — Thu, 10 May 2012 22:01:00 +0000

Everything a corporation does is done by people.
Every time a corporation fucks up they have fall guys.

By: Ipo

Ipo — Thu, 10 May 2012 21:51:00 +0000

Really big guns.

(A-10 Thunderbolt II)

By: SeattlePete

SeattlePete — Thu, 10 May 2012 20:49:00 +0000

Right. Naturally conditioned beers do have a unique quality. I was just curious about the initial comment that force carbing = “like lager”. In my mind, cold fermentation temps and lager yeast are what make a thing = “like lager”. Ales have ale yeast and warmer fermentation temps. More fruit, more esters, more character. The method of carbonation seems somewhat irrelevant to the style, but OP makes the distinction. I was just curious if that is typical for the average UK beer drinker – that ale has to be live, or else it’s just like lager.

By: FelixDio

FelixDio — Thu, 10 May 2012 20:48:00 +0000

Interesting that on my last visit to the UK (about 5 years ago) most of the pubs had both Guinness and Guinness Ice (I think) which was served extra-super-esimko-style-cold. I tried it, but it wasn’t great. A regular Guinness with a brandy dropped in to kill the “egde” was way better.

By: penguinchris

penguinchris — Thu, 10 May 2012 20:44:00 +0000

I’m turned off by the branding of this type of beer and would never normally buy it (which is dumb because for all I know they taste good, but whatever because I hardly ever drink), but I will confess that if I saw a beer labeled Tactical Nuclear Penguin I would not be able to resist buying it :)

By: Antinous / Moderator

Antinous / Moderator — Thu, 10 May 2012 20:20:00 +0000

You should be eating Peaceful Meadows, not Ben and Jerry’s.

By: heng

heng — Thu, 10 May 2012 20:13:00 +0000

My goodness, the marketing works!

By: Antinous / Moderator

Antinous / Moderator — Thu, 10 May 2012 20:11:00 +0000

Based on the apology Diageo has written this was the action of a group of mis-guided employees. There’s no pattern of wrong doing here.

BrewDog has responded to Diageo’s slippery non-apology by pointing out that they saw two very senior Diageo personnel at the event. It came straight from the top.
http://www.brewdog.com/blog-article/diageo-screw-brewdog-part-ii

By: Manuel Smirnoff

Manuel Smirnoff — Thu, 10 May 2012 20:04:00 +0000

You apparently missed the link a couple up. Here it is, then:
http://cruciansinfocus.com/2011/07/28/diageo-hit-with-16m-in-fines-for-corporate-bribery-makes-you-wonder-doesnt-it/
Apparently this kind of thing is a habit with them. Say “Hello!” to corporate culture.

By: Kevin P. Sullivan

Kevin P. Sullivan — Thu, 10 May 2012 19:07:00 +0000

So the every action of every employee automatically reflects the culture of the corporation. I am so glad they finally got that mind control system to work. That whole free will thing is so pesky for corporations.

By: Kevin P. Sullivan

Kevin P. Sullivan — Thu, 10 May 2012 19:02:00 +0000

Paul, I appreciate your comments.

I completely agreed that corporations should not be allowed to have it both ways. If a corporation commits a crime it and the individuals who facilitated the crime should be punished. I would say if a corporation makes a mistake, a non-criminal mistake, and they apologize and take steps to rectify the
situation it is good.

Maybe their culture does call for this sort of action, maybe it doesn’t. Maybe the CEO called down and told that mid-level flack to do it. Maybe Diago is secretly run by the devil, I don’t know. This alone does not appear to rise to that level.

I simply do not view all corporations as evil instruments of corruption. That is where we may have to agree to disagree.

By: Kevin P. Sullivan

Kevin P. Sullivan — Thu, 10 May 2012 19:02:00 +0000

Paul, I appreciate your comments.

I simply do not view all corporations as evil instruments of corruption. That is where we may have to agree to disagree.

By: C W

C W — Thu, 10 May 2012 18:31:00 +0000

Other microbrews do excellent stouts of varying strengths, try the rest?

By: C W

C W — Thu, 10 May 2012 18:27:00 +0000

The weight of entitlement isn’t surprising, certainly not POSING as indie, but the pairing of the trophy with the deserved winner’s name on it is news.

By: C W

C W — Thu, 10 May 2012 18:15:00 +0000

Why don’t you tell US how it’s just an accident? You know, because they’re all such stellar guys otherwise.