Here's a typically chewy, dense, thought-provoking essay from Venkatesh Rao, ruminating on the nature of the future and futurism. Rao describes the future as arriving through a "manufactured normalcy field" that prevents us from perceiving it, and proceeds from there to indict futurism as focusing on the part of the future where it is not yet "technologically boring," which is the point at which the future becomes commercially exciting. Also, Rao thinks we're still living in the 15th century. Sort of.
Engineering is about finding excitement by figuring out how human behavior could change. Marketing is about finding money by making sure it doesn’t. The future arrives along a least-cognitive-effort path.
This actually suggests a different, subtler reading of Gibson’s unevenly-distributed line.
It isn’t that what is patchily distributed today will become widespread tomorrow. The mainstream never ends up looking like the edge of today. Not even close. The mainstream seeks placidity while the edge seeks stimulation.
Instead, what is unevenly distributed are isolated windows into the un-normalized future that exist as weak spots in the Field. When the windows start to become larger and more common, economics kicks in and the Field maintenance industry quickly moves to create specialists, codified knowledge and normalcy-preserving design patterns.
Time is actually a meaningless organizing variable here. Is gene-hacking more or less futuristic than pod-cities or bionic chips?...
...We aren’t being hit by Future Shock. We are going to be hit by Future Nausea. You’re not going to be knocked out cold. You’re just going to throw up in some existential sense of the word. I’d like to prepare. I wish some science fiction writers would write a few nauseating stories.
Here's some other Rao posts from our archives.
Welcome to the Future Nauseous
In this 30 minute video, Harry Brignull rounds up his work on cataloging and unpicking “Dark Patterns,” (previously) the super-optimized techniques used by online services to lure their customers into taking actions they would not make otherwise and will later regret.
What to do if you’ve just signed up to work in one of the most expensive real-estate markets in the world, with almost all of your net worth tied up in illiquid shares in your employer’s company? Just ask a Silicon Valley bank for a 100% mortgage, which they’ll cheerfully supply on 24 hours’ notice, […]
Unified Patents raises money from companies that are the target of patent-trolling and then uses it to challenge the most widely used patents in each of its members’ sectors: now it’s going for the gold.
Those of us who love music wish we could listen to it 24/7. But it’s impossible when we’re trying to converse with our friends, or when are swimming in the local pool.That is, until now. The KOAR Bone Conduction Bluetooth Headset, now 48% off, has changed the audio game.Made with lightweight titanium memory metal, this headset boasts patented bone conduction technology to transport sound […]
It’s one thing to enjoy dinner at home and a nice glass of Cabernet Sauvignon with your best friend, Netflix, but it’s another thing entirely to make that meal from scratch and get that wine delivered right to your doorstep.But what if we told you there’s a way to make this possible? To keep your social life, […]
Having to pack and drag your stuff through security can put quite the damper on your vacation plans. Thankfully, we’ve got your back with one way to make traveling more painless: the Jumper Overnighter Travel Bag.This compact bag is so lightweight that you can effortlessly carry it, and fit it into any overhead compartment. But just […]