Here's a typically chewy, dense, thought-provoking essay from Venkatesh Rao, ruminating on the nature of the future and futurism. Rao describes the future as arriving through a "manufactured normalcy field" that prevents us from perceiving it, and proceeds from there to indict futurism as focusing on the part of the future where it is not yet "technologically boring," which is the point at which the future becomes commercially exciting. Also, Rao thinks we're still living in the 15th century. Sort of.
Engineering is about finding excitement by figuring out how human behavior could change. Marketing is about finding money by making sure it doesn’t. The future arrives along a least-cognitive-effort path.
This actually suggests a different, subtler reading of Gibson’s unevenly-distributed line.
It isn’t that what is patchily distributed today will become widespread tomorrow. The mainstream never ends up looking like the edge of today. Not even close. The mainstream seeks placidity while the edge seeks stimulation.
Instead, what is unevenly distributed are isolated windows into the un-normalized future that exist as weak spots in the Field. When the windows start to become larger and more common, economics kicks in and the Field maintenance industry quickly moves to create specialists, codified knowledge and normalcy-preserving design patterns.
Time is actually a meaningless organizing variable here. Is gene-hacking more or less futuristic than pod-cities or bionic chips?...
...We aren’t being hit by Future Shock. We are going to be hit by Future Nausea. You’re not going to be knocked out cold. You’re just going to throw up in some existential sense of the word. I’d like to prepare. I wish some science fiction writers would write a few nauseating stories.
Here's some other Rao posts from our archives.
Welcome to the Future Nauseous
Since the earliest days of ecommerce, analysts have predicted that retailers would use their estimations of their customers’ willingness to pay to invisibly, instantaneously reprice their goods, offering different prices to each customer.
The Intercept publishes a previously-unseen set of Snowden docs detailing more than $500,000,000 worth of secret payments by the Japanese government to the NSA, in exchange for access to the NSA’s specialized surveillance capabilities, in likely contravention of Japanese privacy law (the secrecy of the program means that the legality was never debated, so no […]
Midge is a semi-disavowed character in the Barbieverse, created in 1963 to counter claims that Barbie was oversexualized; weirdly, in 1982, Mattel made the decision to release a version of the doll, who appeared to be a young teen, as a pregnant lady, with a detachable bump containing an articulated foetus.
Yeah, Bluetooth audio is pretty common these days, so why should you care about these earbuds? Look how happy that woman up above looks. She’s got FRESHeBUDS in. Boom. There’s your reason. She’s also at the beach and it appears to be a very nice day.But for the sake of promotion, wireless earbuds are fast becoming the […]
“Gets stuff done,” is a good way to be described by anybody. Especially by coworkers or bosses. Because whether you’re in finance or a children’s librarian, stuff needs to get done. But how do you make sure stuff gets done? You definitely can’t do all the stuff yourself, unless your company/organization/government office consists entirely of you. And […]
Even the most expensive pair of hi-fi headphones can’t match the feeling of bass rumbling through your body at a live show. That’s why music aficionados designed The Basslet, an accessory that reproduces that sensation from your wrist. Does it make your whole body shake with deep subs? Not really, because that would be terrifying, but […]