Here's a typically chewy, dense, thought-provoking essay from Venkatesh Rao, ruminating on the nature of the future and futurism. Rao describes the future as arriving through a "manufactured normalcy field" that prevents us from perceiving it, and proceeds from there to indict futurism as focusing on the part of the future where it is not yet "technologically boring," which is the point at which the future becomes commercially exciting. Also, Rao thinks we're still living in the 15th century. Sort of.
Engineering is about finding excitement by figuring out how human behavior could change. Marketing is about finding money by making sure it doesn’t. The future arrives along a least-cognitive-effort path.
This actually suggests a different, subtler reading of Gibson’s unevenly-distributed line.
It isn’t that what is patchily distributed today will become widespread tomorrow. The mainstream never ends up looking like the edge of today. Not even close. The mainstream seeks placidity while the edge seeks stimulation.
Instead, what is unevenly distributed are isolated windows into the un-normalized future that exist as weak spots in the Field. When the windows start to become larger and more common, economics kicks in and the Field maintenance industry quickly moves to create specialists, codified knowledge and normalcy-preserving design patterns.
Time is actually a meaningless organizing variable here. Is gene-hacking more or less futuristic than pod-cities or bionic chips?...
...We aren’t being hit by Future Shock. We are going to be hit by Future Nausea. You’re not going to be knocked out cold. You’re just going to throw up in some existential sense of the word. I’d like to prepare. I wish some science fiction writers would write a few nauseating stories.
Here's some other Rao posts from our archives.
Welcome to the Future Nauseous
Despite Trump’s denial of climate change the the ghastly attacks on climate science and mitigation in the new proposed budget, the Carbon Bubble — which overprices hydrocarbons and the industries that rely on them, as though we’ll be burning all of them with impunity — is about to pop.
My latest Publishers Weekly column announces the launch-date for my long-planned “Shut Up and Take My Money” ebook platform, which allows traditionally published authors to serve as retailers for their publishers, selling their ebooks direct to their fans and pocketing the 30% that Amazon would usually take, as well as the 25% the publisher gives […]
The Irish Pub Company offers Irish pub interiors in six styles: “Modern,” “Brewery,” “Shop,” “Country,” “Celtic” and “Victorian.” Choose your package and they’ll ship you a bar, as well as “flooring, decorative glass, mirrors, ceiling tiles, light fixtures, furniture, signage, and bric-a-brac.”
The Lightning port has thus far resisted the cruel fate that befell the headphone jack, and despite rumors that it may be disappearing come iPhone 8, for the present and foreseeable future, Lightning cables are a hot commodity for iPhone users. As such, we must make do in this strange time in which long, glorified […]
All the filters in the world won’t save your smartphone pics from a shaky hand. To really step up your mobile photography game, you’ll need some kind of mount to hold it steady. You could buy a smartphone attachment for a conventional camera tripod, but who wants to carry that kind of gear everywhere they […]
The forced transition from analog to digital TV signals was probably met with relative indifference from people with Netflix subscriptions and the “I don’t even own a TV” snoots. But anyone living in the vast swaths of the country that don’t have guaranteed high-speed internet, broadcast TV is a perfectly valid (and 100% free) way […]