Here's a typically chewy, dense, thought-provoking essay from Venkatesh Rao, ruminating on the nature of the future and futurism. Rao describes the future as arriving through a "manufactured normalcy field" that prevents us from perceiving it, and proceeds from there to indict futurism as focusing on the part of the future where it is not yet "technologically boring," which is the point at which the future becomes commercially exciting. Also, Rao thinks we're still living in the 15th century. Sort of.
Engineering is about finding excitement by figuring out how human behavior could change. Marketing is about finding money by making sure it doesn’t. The future arrives along a least-cognitive-effort path.
This actually suggests a different, subtler reading of Gibson’s unevenly-distributed line.
It isn’t that what is patchily distributed today will become widespread tomorrow. The mainstream never ends up looking like the edge of today. Not even close. The mainstream seeks placidity while the edge seeks stimulation.
Instead, what is unevenly distributed are isolated windows into the un-normalized future that exist as weak spots in the Field. When the windows start to become larger and more common, economics kicks in and the Field maintenance industry quickly moves to create specialists, codified knowledge and normalcy-preserving design patterns.
Time is actually a meaningless organizing variable here. Is gene-hacking more or less futuristic than pod-cities or bionic chips?...
...We aren’t being hit by Future Shock. We are going to be hit by Future Nausea. You’re not going to be knocked out cold. You’re just going to throw up in some existential sense of the word. I’d like to prepare. I wish some science fiction writers would write a few nauseating stories.
Here's some other Rao posts from our archives.
Welcome to the Future Nauseous
Warner Bros has sued talent agency Innovative Artists for running an internal-use Google Drive folder that let its clients and staff review movies in the course of their duties. They say the company ripped “screeners” (DVDs sent for review purposes) and put them on the server, whence they leaked onto torrent sites.
AT&T’s secret “Hemisphere” product is a database of calls and call-records on all its customers, tracking their location, movements, and interactions — this data was then sold in secret to American police forces for investigating crimes big and small (even Medicare fraud), on the condition that they never reveal the program’s existence.
I still love Twitter and hope it finds a way forward. But it looks like all the potential suitors have passed on buying it, and job cuts are in the offing. Twitter Inc., having failed to sell itself, is planning to fire about 8 percent of its workforce as the struggling social-media company prepares to […]
Geek Fuel is a subscription delivery service that caters to those of us that love comics, gaming, and general geek culture. Every month, Geek Fuel will assemble a box of goodies with a value of $50 or over. The specific items are a mystery, but you’ll always get an exclusive t-shirt not found anywhere else, a full […]
If you like to DIY and you like helicopters, you’re going to really love the Flexbot Hexacopter Kit. This copter blows traditional models out of the water: it includes everything you need to actually build your own hexacopter, and then pilot it like a pro, too.The construction is complicated enough to give you a challenge, […]
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