Marc Jacobs's SoHo boutique was graffitied by Kidult, who painted ART in giant pink letters across the storefront. Jacobs had the graffiti photographed, removed, and printed on a t-shirt, which he offered for sale for $689, or "Signed by the artist, $680."
Earlier this week, on the night of the Met Ball, the Marc Jacobs boutique in SoHo was hit by French graffiti artist Kidult, who has famously vandalized Supreme, Hermes, and Louis Vuitton, among others. The hit? Kidult took a fire extinguisher filled with pink paint, and sprayed the word ART over the front of the store (seen above).
As a crew cleaned it up the next morning and Kidult took to Twitter to brag, Marc Jacobs and his canny reps turned the stunt on its head, capitalizing on the graffiti artist’s own work to the benefit of their own marketing: By Tweeting it out as “Art by Art Jacobs” and Instagramming an ‘artsy’ picture of it. Kidult, clearly on the scene, tried to make his presence known, but it was too late: Jacobs had won that one.
Update: Aaand now Wilfry is selling a $35 "meta-tee." (Thanks, Emily!)
Marc Jacobs vs. The Graffiti Artist, Round 2: When Jacobs Turns Vandalized Store Into $680 Shirt
In July 2012, professional poker-player Phil Ivey won $4.8M from the baccarat tables at Atlantic City’s Borgata Hotel Casino & Spa in 17 hours; on other occasions, he took a total of $9M out of the Borgata: he did it by asking the house to deal Gemaco Borgata cards, whose backs contained minute asymmetries in […]
The five Volkswagen executives who were criminally charged in the USA for their role in the Dieselgate scandal have been advised not to travel to the USA because they are liable to arrest there: they’ve also been told that leaving Germany is risky because they might be arrested and extradited to the USA.
When you open the box for a Storm Trooper snuggie blanket, you’ll discover a card telling you that by buying the blanket, you’ve waived your right to sue the manufacturer and will subject yourself to binding arbitration if your blanket gives you cancer or burns you to death or any of the other bad things […]
Computer hacking isn’t just something happening to the DNC. Major software companies need white-hat hackers to ensure the security of their products and users, and I came across a Computer Hacker Professional Certification Package that conveniently teaches those advanced IT techniques online.This course package will prepare you for various computer security certification exams with over 60 hours […]
One of the best ways to progress a career in project management is through earning recognized certifications. These certifications carry significant clout and don’t require expensive tuition or student loans. This Ultimate Project Management Certification Bundle is a great example of an affordable way to get ahead. It includes training for 9 certifications including PMP, […]
There’s nothing quite like the rush of playing against a real human opponent. But from a developer standpoint, creating fun multiplayer experiences is incredibly complex. Fortunately, the Unity3D game engine has made all aspects of game creation, including multiplayer functionality, as accessible as ever.This Unity Course Bundle introduces all of the necessary elements of creating […]