On Twitter, former Warner Music CTO Ethan Kaplan greets the "surprising" news that file sharing of pre-release albums drives demand with acerbic and admirable sarcasm: "Let me simplify this answer: YES IT LEADS TO MORE SALES. DEMAND = DEMAND W/ $$$$$$ IF PRODUCT GOOD."
Simplified further: MUSIC BUSINESS (RECORDED): your product isn't diamonds mined from a secret mythical land.
And beyond broadband/napster/whatever, what hurt you the most is PEOPLE FIGURED THAT OUT. Cynicism caught up with you.
Ethan's one of the good'uns.Next post