Comments on: The stunning packaging design for Arduino products http://boingboing.net/2012/05/23/the-stunning-packaging-design.html Brain candy for Happy Mutants Sat, 18 May 2013 12:48:00 +0000 hourly 1 http://wordpress.org/?v=3.4.1 By: HubrisSonic http://boingboing.net/2012/05/23/the-stunning-packaging-design.html#comment-1432314 HubrisSonic Thu, 24 May 2012 09:05:00 +0000 http://boingboing.net/?p=162662#comment-1432314 I have to agree, I was really surprised by how good it looked when I opened it. I have to agree, I was really surprised by how good it looked when I opened it.

]]> By: TheMudshark http://boingboing.net/2012/05/23/the-stunning-packaging-design.html#comment-1432294 TheMudshark Thu, 24 May 2012 08:37:00 +0000 http://boingboing.net/?p=162662#comment-1432294 Very nice design indeed. Friendly, playful, approachable but still technical and sleek. Very nice design indeed. Friendly, playful, approachable but still technical and sleek.

]]> By: TheMudshark http://boingboing.net/2012/05/23/the-stunning-packaging-design.html#comment-1432288 TheMudshark Thu, 24 May 2012 08:32:00 +0000 http://boingboing.net/?p=162662#comment-1432288  As in: Apple also has nice packaging?  As in: Apple also has nice packaging?

]]> By: Ryan Holmes http://boingboing.net/2012/05/23/the-stunning-packaging-design.html#comment-1432128 Ryan Holmes Thu, 24 May 2012 02:35:00 +0000 http://boingboing.net/?p=162662#comment-1432128 Well you know they dont actually design it themselves dont you? Like most places they hire a studio to handle that side of things. It's all part of having a well-rounded business. Well you know they dont actually design it themselves dont you? Like most places they hire a studio to handle that side of things. It’s all part of having a well-rounded business.

]]> By: Giorgio Olivero http://boingboing.net/2012/05/23/the-stunning-packaging-design.html#comment-1432027 Giorgio Olivero Wed, 23 May 2012 23:17:00 +0000 http://boingboing.net/?p=162662#comment-1432027 @google-950b8736e6ccc2a48ce6d4dcdff1ef22:disqus  as far as I know a board that could be of your interest is in beta testing :) Take a look here: https://twitter.com/mbanzi/status/203622431305375746/photo/1 @google-950b8736e6ccc2a48ce6d4dcdff1ef22:disqus  as far as I know a board that could be of your interest is in beta testing :)
Take a look here: https://twitter.com/mbanzi/status/203622431305375746/photo/1

]]> By: skeletoncityrepeater http://boingboing.net/2012/05/23/the-stunning-packaging-design.html#comment-1432020 skeletoncityrepeater Wed, 23 May 2012 23:02:00 +0000 http://boingboing.net/?p=162662#comment-1432020 Blue and orange, always a winner Blue and orange, always a winner

]]> By: John English http://boingboing.net/2012/05/23/the-stunning-packaging-design.html#comment-1432006 John English Wed, 23 May 2012 22:42:00 +0000 http://boingboing.net/?p=162662#comment-1432006  Thanks for the reply, Giorgio. Again, much respect and many thanks to the Arduino team. You've undoubtedly had a phenomenal impact on the open hardware and hacker community. I started using Arduino's in college, and it helped lead me to become an electrical engineer. I know many others have similar stories. I'm glad to know that you're dedicated to producing new and ever better hardware. However, I'd be *elated* if there was more communication and openness with the community for that development process. Lots of us Arduino fans and developers feel this way, as you can see here: http://arduino.cc/forum/index.php?topic=88029.90  Thanks for the reply, Giorgio. Again, much respect and many thanks to the Arduino team. You’ve undoubtedly had a phenomenal impact on the open hardware and hacker community. I started using Arduino’s in college, and it helped lead me to become an electrical engineer. I know many others have similar stories.

I’m glad to know that you’re dedicated to producing new and ever better hardware. However, I’d be *elated* if there was more communication and openness with the community for that development process. Lots of us Arduino fans and developers feel this way, as you can see here: http://arduino.cc/forum/index.php?topic=88029.90

]]> By: Giorgio Olivero http://boingboing.net/2012/05/23/the-stunning-packaging-design.html#comment-1431942 Giorgio Olivero Wed, 23 May 2012 21:38:00 +0000 http://boingboing.net/?p=162662#comment-1431942  @boingboing-2a268ebfdae01eae64cd27ca45522002:disqus: thanks! :-) I have to admit that I've never heard the name Barney Bubbles before. My fault :) I'm googling him right now.@google-950b8736e6ccc2a48ce6d4dcdff1ef22:disqus : I can assure you that the work on the packaging is not absorbing more than 0.00025% of the Arduino's team time (pseudo-realistic estimate based on over one year of experience). They do are really committed on innovating and delivering new boards. But as you can imagine their schedule is quite packed. Don't worry, the project pace will become even steadier in the near future. About marketing: as far as I know Arduino never spent a single dollar/euro on it :-) @yahoo-XDXCHOC3MSV5MBEOPV76POG7EE:disqus : thanks for noticing it. It makes us proud.  @boingboing-2a268ebfdae01eae64cd27ca45522002:disqus: thanks! :-) I have to admit that I’ve never heard the name Barney Bubbles before. My fault :) I’m googling him right now.@google-950b8736e6ccc2a48ce6d4dcdff1ef22:disqus : I can assure you that the work on the packaging is not absorbing more than 0.00025% of the Arduino’s team time (pseudo-realistic estimate based on over one year of experience). They do are really committed on innovating and delivering new boards. But as you can imagine their schedule is quite packed. Don’t worry, the project pace will become even steadier in the near future. About marketing: as far as I know Arduino never spent a single dollar/euro on it :-)
@yahoo-XDXCHOC3MSV5MBEOPV76POG7EE:disqus : thanks for noticing it. It makes us proud.

]]> By: Jonathan http://boingboing.net/2012/05/23/the-stunning-packaging-design.html#comment-1431851 Jonathan Wed, 23 May 2012 20:38:00 +0000 http://boingboing.net/?p=162662#comment-1431851 I really like their packaging, and the pains they go through to explain exactly why having the product made in Italy is better than having it made in some third-world factory. I had to laugh though; I showed it to our IT guy at work, and he waved it off as being "Like Apple". I responded that Arduino was about as far removed from Apple as is humanly possible :) I really like their packaging, and the pains they go through to explain exactly why having the product made in Italy is better than having it made in some third-world factory. I had to laugh though; I showed it to our IT guy at work, and he waved it off as being “Like Apple”. I responded that Arduino was about as far removed from Apple as is humanly possible :)

]]> By: noah django http://boingboing.net/2012/05/23/the-stunning-packaging-design.html#comment-1431805 noah django Wed, 23 May 2012 20:17:00 +0000 http://boingboing.net/?p=162662#comment-1431805 >Massimo Banzi any relation to Buckaroo? >Massimo Banzi
any relation to Buckaroo?

]]> By: John English http://boingboing.net/2012/05/23/the-stunning-packaging-design.html#comment-1431798 John English Wed, 23 May 2012 20:13:00 +0000 http://boingboing.net/?p=162662#comment-1431798 I have a great deal of respect and appreciation for Arduino, having used their platform for dozens of projects since ~2007. However, I feel frustrated that they seem to spend more time working on things like packaging than improving the hardware and following through with announced plans. Last fall they said they were going to release an Atmega32u4 based Arduino, and a 32-bit system. Both of these were supposed to be out six over months ago, but there's been no public development, and next to no communication with the community when we (on the arduino message board) ask for data or offer to help. This is sad for what's supposed to be an open hardware endeavour. I love you Arduino, but I hope you don't neglect the technical side of your platform in favor of working on packaging and marketing. I have a great deal of respect and appreciation for Arduino, having used their platform for dozens of projects since ~2007. However, I feel frustrated that they seem to spend more time working on things like packaging than improving the hardware and following through with announced plans.

Last fall they said they were going to release an Atmega32u4 based Arduino, and a 32-bit system. Both of these were supposed to be out six over months ago, but there’s been no public development, and next to no communication with the community when we (on the arduino message board) ask for data or offer to help. This is sad for what’s supposed to be an open hardware endeavour.

I love you Arduino, but I hope you don’t neglect the technical side of your platform in favor of working on packaging and marketing.

]]> By: einsteinatthemall http://boingboing.net/2012/05/23/the-stunning-packaging-design.html#comment-1431772 einsteinatthemall Wed, 23 May 2012 19:55:00 +0000 http://boingboing.net/?p=162662#comment-1431772 Very nice. I see a slight influence of Barney Bubbles, the fellow who designed many of the Stiff Records album packages of the 70s. Wonder if there's a connection (?) It's good to see designers subverting function for beauty and using modern printing techniques to the fullest Very nice. I see a slight influence of Barney Bubbles, the fellow who designed many of the Stiff Records album packages of the 70s. Wonder if there’s a connection (?) It’s good to see designers subverting function for beauty and using modern printing techniques to the fullest

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