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Masonite ad in 2.5D

Cory Doctorow at 12:00 pm Sat, May 26, 2012

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There's something weirdly atemporal about this isometric Masonite ad, like a secret society of time-travelling Sims players.

Masonite

I write books. My latest is a YA science fiction novel called Homeland (it's the sequel to Little Brother). More books: Rapture of the Nerds (a novel, with Charlie Stross); With a Little Help (short stories); and The Great Big Beautiful Tomorrow (novella and nonfic). I speak all over the place and I tweet and tumble, too.

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  • rogerwilco1

    This is not an isometric projection. The size of the tiles in the back clearly differs from the tiles in the front, for example.

    • http://disqus.com/Kimmoth/ Kimmo

      Yeah, I didn’t understand the 2.5D angle until I realised Cory missed the perspective.

  • Nogging

    It’s not isometric. Nor to they look temporally our of place. 

    • http://disqus.com/Kimmoth/ Kimmo

      Well, if it was, they kinda would, I guess

  • SoItBegins

    What if it rains?

    • allium

       They were all driven into underground shelters after the Three Days War/Пламя потоп, so I’d be more worried about carbon monoxide poisoning from the barbecue. And also the C.H.U.D.s.

  • shanespeal

    It needs a DANELECTRO guitar in the ad.  The ultimate Masonite product!

    • Navin_Johnson

      And a skate ramp.

    • http://disqus.com/Kimmoth/ Kimmo

      Thanks for the most random factoid* of the day : )

      *my definition of the term is different – to me a factoid can’t be a non-fact, that seems like bad etymology. I say a factoid is a… um, trivium.

  • timquinn

    Sorry, but is that Pete Campbell?

    • Gekko_Gecko

      Who?

    • http://twitter.com/writebastard Ian Wood

       No, just his hair. the rest of him is too short.

  • timquinn

    Every dad in my neighborhood had pegboard in the garage. And little brackets under the cabinets that held baby food jars full of hardware. This ubiquitous organization fetish led to nothing of worth I could see, and I was waiting for results. Consequently, as an adult I have an allergy to order, it is anathema to my creative process, causes swelling in mental passages and acute boredom. I avoid it and it’s carriers, such as pegboard.

    edit; this ad is from my childhood period. it looks sooo familiar, like sunset magazine or Paul Doty cartoons.

    • Antinous / Moderator

      We had my great-grandfather’s worktable with gigantic vise and his homemade, solid ash tool chest lined with paisley corduroy and filled with 19th century woodworking tools.

      • Steve Miller

        Do want.

  • http://twitter.com/writebastard Ian Wood

    Plastic people!
    Oh, baby, now you’re such a drag.

    • nanner

      Yay! (best album ever!)

  • Robert Cruickshank

    Not quite isometric, but at least to my eye there was some perspective control done with the camera back.  Things you’d do now  in Photoshop could actually be done in the camera by moving the lens and film back.   

    • http://www.facebook.com/profile.php?id=865070110 Travis James

       You are so right…

  • RJ

    That fold-down table with the pegboard full of utensils is a pretty neat idea for those who don’t have a lot of room in back of the house. I don’t know if Masonite would really be appropriate for an outdoor application like that, but the general idea is a good one.

    • http://www.facebook.com/profile.php?id=865070110 Travis James

       masonite (i  can’t see the letters i’m typing) is great with all sorts of weather… whether or not you like it

      • http://www.facebook.com/profile.php?id=865070110 Travis James

         it’s made from concrete… realy it sets better under water..

  • lostinutah

    Masonite is great stuff… as long as it doesn’t get wet.

  • Eark_the_Bunny

    Beware the Free Masonites for they are taking over the whole world or maybe it was the Free Mason Jars, I forget which.

    • Sparg

      Well, the symbol guy is holding a level.  Too bad the floor isn’t a checkerboard. ;)

  • Douglas Rushkoff

    Love the little Buddha-like icon in the tag line at the top.

  • voiceinthedistance

    Is it just me, or did someone swipe about 6 or 8 inches from that guy’s mid-section?  There seems to be more than just a high waistline going on there.

    • Sparg

      He’s got the old-man-pants syndrome.

  • pjcamp

    Masonite outdoors? That led to a class action lawsuit.

    http://www.propex.com/C_f_env_masonite.htm

    • http://profile.yahoo.com/FRJD66AT6LQ6CZZ46XJO43A4FM Artor

      Yup. That “weather-defying” stuff disintegrates in the rain. I don’t know how much of that trash I’ve hauled to the dump.

  • eldueno

    Pre zip-code era.

  • http://www.facebook.com/profile.php?id=1161159469 Pat Sandy

    The whole scene would make an awesome Shag painting…

  • sean

    What the hell are you guys talking about? Aren’t isometrics exercises? Do I have to go to Wikipedia and look stuff up again? signed, disgruntled reader

  • Sparg

    Love those old butterfly chairs.