Fast Company has published an excerpt from Ken Segall's new book Insanely Simple: The Obsession That Drives Apple’s Success. The excerpt recounts the tale of how former ad exec Segall helped steer then-Apple-CEO Steve Jobs away from a bad branding decision for what would eventually (thankfully!) be named the iMac.
Segall was part of the team that came up with Apple's famous "Think Different" campaign. In 1998, his agency was at One Infinite Loop one day for a dramatic unveiling of a new line of candy-colored home computers. The Apple device code-named "C1" looked like nothing else on the market at the time:
Steve gave us a challenge: We needed a name for this thing. C1 was on a fast track to production, and the name had to be decided quickly to accommodate the manufacturing and package design process. “We already have a name we like a lot, but I want you guys to see if you can beat it,” said Steve. “The name is ‘MacMan.’ ”
Read the rest here. Spoiler: Blame Phil Schiller for the awful almost-name!
Kyle writes, “The Volt is a fully open source, arduino-based, handmade analog clock that tells time with meters. Available in a DIY install kit, 2 pre-made models, and a mix & match hardware option. The clocks are but with solid black walnut and maple, with faceplates produced in brass, copper, and steel. Only on Kickstarter!”
Here’s a small gallery of the East German secret police’s 26th Division, hard at work during the 1980s.
In Insurance coverage of customers induces dishonesty of sellers in markets for credence goods , a research paper in PNAS by German and Austrian economists, the authors show experimental evidence that electronics repair shops are more likely to overcharge for labor when their customers have insurance.
If you want a quality vaping experience, it’s usually going to cost you. Vaporizers that deliver a fast, controlled burn will set you back up to $300, which is why the FEZ Vaporizer (now just $99) is an absolute steal.The FEZ dry herb pen does everything that more expensive models handle at a reduced price. It heats up […]
Taking pictures can be challenging. There are a million factors that can influence each shot you take – and unless you’re a trained photographer, you often just focus, click…and cross your fingers.Of course, you can take some of the ambiguity out of your picture-taking with this Hollywood Art Institute Photography Course & Certification package, now […]
Experienced shutterbugs with DSLR cameras have boatloads of lens options for capturing the moment. Unfortunately, smartphone photographers often get stuck with their one crummy lens, which means limited zoom and focus for their final image.Step up your smartphone’s photographic power with the Acesori 5-Piece Smartphone Camera Lens Kit, now just $9.99 in the Boing Boing Store.Magnetic rings easily […]