Fast Company has published an excerpt from Ken Segall's new book Insanely Simple: The Obsession That Drives Apple’s Success. The excerpt recounts the tale of how former ad exec Segall helped steer then-Apple-CEO Steve Jobs away from a bad branding decision for what would eventually (thankfully!) be named the iMac.
Segall was part of the team that came up with Apple's famous "Think Different" campaign. In 1998, his agency was at One Infinite Loop one day for a dramatic unveiling of a new line of candy-colored home computers. The Apple device code-named "C1" looked like nothing else on the market at the time:
Steve gave us a challenge: We needed a name for this thing. C1 was on a fast track to production, and the name had to be decided quickly to accommodate the manufacturing and package design process. “We already have a name we like a lot, but I want you guys to see if you can beat it,” said Steve. “The name is ‘MacMan.’ ”
Read the rest here. Spoiler: Blame Phil Schiller for the awful almost-name!
SOG’s $60 Sync II “wearable belt buckle” multitool isn’t the only multitool/buckle on the market, but it does add a couple very sensible innovations, like a clip-on/clip-off base that lets you use your tool without taking off your belt, and a squared-off form factor (like a pair of folding travel sewing scissors) that adapts the […]
This week on Cool Tools’ Maker Update: Kitty Grabs Gold, a beer cooler that follows you, the Circuit Playground Express, Adafruit and Microsoft, Other Machine Co. and Bre Pettis, Tinkercad Lego export, a great kit for gadget and toy hacking, and Maker Faires. Our featured Cool Tool is the iFixit Electronics Tool Kit. Check out […]
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Loot Crate is a subscription service that delivers a box of curated pop culture goods to your doorstep. To sample their geeky wares, you can order a single mystery box exclusively from the Boing Boing Store.Each month Loot Crate sends you 6-7 unique items and apparel, including collectibles, books, and t-shirts. Pulling inspiration from all […]